Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.
“One of the very nicest things about life is the way we must regularly stop whatever it is we are doing and devote our attention to eating.” – Luciano Pavarotti
While breakfast is commonly known as the most important meal of the day, lunch can be an influential part of the workday, especially where team building and morale is concerned. Here at Directive, we’ve long used our Crock-Pot Thursday lunches as a means of creating a more cohesive team.
Here are some benefits that - from our experience - you can expect to see by hosting company lunches.
What a Simple Lunch Can Do For Your Company Culture
There are a variety of effects that a team sharing a meal can have, all of which are beneficial to the dynamic of the group in some form.
Building Close Camaraderie
Sharing a meal has been shown to have strong impacts on a group of people’s sense of unity and togetherness. In a study, Eating Together at the Firehouse: How Workplace Commensality Relates to the Performance of Firefighters, published in Human Performance Vol. 28 Issue 4, researchers from Cornell University examined how team performance is impacted by the act of communal meals, observing this activity through field research of firehouses and interviewing the firefighters there. Some of their observations paint a significant picture of how important meals are in this particular industry. For instance:
The dining room was commonly the primary gathering area - both before and after calls - as well as the primary recreation space for firefighters on duty.
When asked why they cook and eat together, most firefighters answered with some variation of “we’re like a family,” rather than citing economic or time-saving reasons.
One firefighter was eulogized by a coworker during the study, and the coworker emphatically referenced his effort while washing dishes.
Some firefighters were observed to eat some meals twice - once at home with their families, and again while at the firehouse.
Even those firefighters who did not partake in the shared meals still ate with their coworkers, and still contributed to tidying up afterwards.
While the nature of their work is conducive to forming close bonds between coworkers, these observations provide some evidence that sharing meals is a significant part of the culture in a firehouse. This is significant, because the nature of their work also requires firefighters to work as a fine-tuned machine, strategically and emotionally supporting one another as they fight fires. Other industries could be well-served by adopting some of these mealtime practices into their own traditions.
This camaraderie and casual conversation in the kitchen can also coax your team to be more collaborative, as well as productive - two goals that are certainly worth striving for.
Generates Goodwill
Put yourself in the shoes of your employees for a moment - what about your company expresses how appreciated they are? Is there anything about working at your company that they may be apt to talk about (or even brag about)?
Providing meals can be a great (and effective) way to show your employees how valued they are, and can give them a reason to talk up their job on social media if they are so inclined. Furthermore, a reputation for providing lunches can help you attract more prospective employees, giving you a greater talent pool to select from. Whether it’s a regularly scheduled meal or a party to commemorate a special occasion, shared company meals can help motivate your employees by making them feel valued and appreciated - two very strong motivators, which also helps your retention rates.
Access to Leadership
How much facetime do you really get with your employees? It can be hard to do (at least responsibly) during the workday, when everyone has responsibilities that they need to attend to. Company lunches give you and your team members the opportunity to get to know one another on a more personal level, which allows you to interact on a professional level more effectively.
Opportunities for Publicity
Finally, you can also use these lunches to bring attention to your company as well, again showcasing some of your culture. Not only does this provide prospective employees with a peek behind the curtain into your internal culture, it can also boost a potential clients’ interest with working with your company.
We very much enjoy our weekly company lunches, and we also enjoy creating fun and creative videos to showcase them. Whether that means we’re sharing our true feelings for one of our collective favorite ingredients…
...or put together a tongue-in-cheek recreation of a classic ‘80s movie…
...or we’re highlighting an event that just so happens to revolve around food, we’ve had great success in embracing our culinary experiences to promote our company and the experience a client can expect to have while working with us.
(Speaking of working with us, you could help us create these videos and others! Check out our Video Editor/Filmmaker opening to see if you qualify.)
But What About Allergies?
Food allergies are extremely common, and can be extremely dangerous. As a result, you need to consider any allergies your team members have if you provide them with a meal - pad thai isn’t really something someone with a peanut allergy should be eating, after all.
If you do elect to incorporate company meals into your routine, you should certainly confirm any allergies with your employees - ideally, during the initial onboarding process with anyone new. This will allow you to keep track of foods that should be avoided, or at least labelled clearly. It is also important to remember that some allergens can be hidden in other, unexpected places. For instance, ice cream doesn’t typically contain gluten, but the additions made to certain flavors (like cookie dough or birthday cake) easily could.
You also need to be careful that any allergens don’t cross-contaminate any food that has been set aside for those in your team who don’t tolerate certain things (or who are under certain dietary restrictions). While it may make for a bit more work, your team members will appreciate your thoughtfulness.
At the end (or, I guess in the middle) of the day, lunch doesn’t necessarily have to be just another meal. It can be an opportunity to improve your company culture, forging a stronger and more effective team. For some delicious meal ideas, check out some of our Crock-Pot Thursday blogs -- and don’t forget to check out our IT services to see what we do when we aren’t enjoying these delicious meals!
Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...
Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.
Our custom web design services go beyond templates to create a unique online presence that perfectly reflects your brand's specific identity and vision. We collaborate with you to build a visually engaging and intuitive website that provides an exceptional user experience for your visitors. This tailored approach ensures your new site is not only beautiful but also strategically built to meet your specific business objectives and drive growth.
Website Redesigns, Facelifts, and Modernizations
Whether your site needs a complete strategic overhaul or just a visual refresh, our services can transform your existing platform. A redesign rebuilds your site from the ground up to improve functionality and user experience, while a facelift applies a fresh visual style to modernize its appearance. Ultimately, these modernizations ensure your website not only captures attention but also performs optimally on all devices and meets current digital standards.
SEO and Search Engine Advertising
We help you dominate search engine results through a two-pronged approach that builds both long-term authority and immediate traffic. Our Search Engine Optimization (SEO) services focus on improving your website's organic rankings, earning you sustainable visibility without paying for every click. Simultaneously, strategic Search Engine Advertising (SEA) campaigns, like Google Ads, place you at the very top of the results for targeted keywords, delivering instant, high-intent visitors to your site.
Mobile-Responsive Design
Mobile-responsive design ensures your website automatically adjusts to fit any screen, providing an optimal viewing experience on everything from smartphones to desktop monitors. This approach guarantees that all users can easily navigate and interact with your content, eliminating the need for frustrating pinching and zooming. In today's mobile-first world, a responsive website is essential for maximizing user engagement and is a critical factor for achieving higher rankings in search engines like Google.
WordPress and Joomla Support
We provide expert support for websites built on WordPress and Joomla, two of the world's most popular content management systems. Our team handles everything from routine updates, security monitoring, and plugin management to troubleshooting complex issues to keep your site running flawlessly. This ongoing maintenance ensures your website remains secure and performant, giving you peace of mind and freeing you to focus on your business goals.
Email and Direct Mail Marketing
We help you connect directly with your audience through targeted email and direct mail marketing campaigns. Our email strategies deliver timely, personalized messages straight to your customers' inboxes for immediate engagement, while our direct mail services create tangible, high-impact pieces that cut through the digital noise. By integrating both channels, we create a cohesive marketing strategy that reinforces your message, improves brand recall, and drives a stronger response from your most valued customers.
Brochures, Fliers, and Other Sales Materials
We design compelling brochures, fliers, and a wide range of other sales materials to support your tangible marketing efforts. Our creative process ensures every piece maintains a consistent and professional brand identity, helping you build recognition and trust with your audience. These high-quality, physical materials make a lasting impression and equip your team with the effective tools needed to convert leads into loyal customers.
Logo Design and Development
Our logo design and development service is a strategic process focused on creating the visual cornerstone of your brand's identity. We collaborate closely with you to understand your company's mission and values, exploring various concepts to craft a unique and memorable mark. The final result is a versatile and professional logo that effectively represents your business across all marketing materials and digital platforms.
Content Writing
We provide professional content writing services to create original, high-quality copy for your website pages, blog posts, social media, and other digital marketing needs. Our process focuses on developing a consistent brand voice and strategically incorporating relevant keywords to improve your search engine optimization (SEO). The result is compelling and informative content that engages your target audience, establishes you as an authority in your field, and drives valuable customer action.
Marketing Plans and Marketing Campaign Fulfillment
We begin by developing a comprehensive marketing plan, a strategic roadmap built on in-depth research and tailored specifically to your business objectives and target audience. Beyond just creating the strategy, our team handles the complete marketing campaign fulfillment, executing every tactic from digital ad placements to content distribution. This integrated approach ensures your marketing efforts are seamlessly managed from concept to completion, allowing for cohesive implementation and dynamic optimization to achieve the best possible results.
ECommerce and Online Stores
We specialize in creating robust eCommerce solutions and online stores designed to turn your website traffic into revenue. Our development process focuses on building a secure and user-friendly shopping experience, complete with intuitive product catalogs, seamless checkout, and integrated payment gateways. A professionally crafted online store allows you to sell your products 24/7, expand your market reach, and provides a powerful platform for business growth.
Social Media Marketing
Our social media marketing service helps your business build a dynamic presence on the platforms where your target audience spends their time. We handle everything from developing a content strategy and creating engaging posts to managing community interactions and running targeted ad campaigns. This comprehensive approach allows you to foster genuine customer relationships, drive qualified traffic to your website, and achieve measurable business growth.