Directive Blogs

As the backbone of modern business, an effective technology department is less of a cost center and more of an essential investment. But what exactly makes up those line items in your IT budget?

Understanding the different categories of IT expenses is crucial for strategic planning, controlling costs, and demonstrating the true value of IT to the rest of the organization. Let's break down the major types of expenses that form a comprehensive IT budget.

Every business owner understands the importance of physical security—locking the doors, setting the alarm, and controlling who has a key to the office… but, what about your digital assets? Your customer records, financial data, and intellectual property are far more valuable than the office furniture, yet often lack the same level of protection.

That’s where access control comes in. It’s the digital equivalent of the lock-and-key system, and for small to medium-sized businesses (SMBs), getting it right is the foundation of a secure and efficient operation.

While marketing may feel like a fiercely independent endeavor for every business, this is only half true. Sure, you may not want to promote one of your direct competitors… but why not work with another company, in a different industry, to meet both your goals?

This approach is almost a marketing cheat code, the rising tide that raises all ships. Let’s talk about why such partnerships are so valuable and how to take advantage of the marketing advantages for yourself.

There are times when you might make changes to a file, only to wish to revert back to the previous version. Sometimes you’ll accidentally overwrite an important existing file, and sometimes someone else will make edits to a document without permission. All of these situations warrant version control, or having the ability to view different iterations of a file. Here’s why you need to have version control in place, as well as what’s at stake if you don’t have it turned on.

You know your business needs data backup, but do you understand why? Simply put, your business is at risk of total annihilation if it doesn’t have a plan in place to recover lost data, and you don’t want that impending doom hanging over your head. If you’re wondering where to get started, here are three types of data that you should absolutely prioritize with your backups.

That said, you want to back up all data if you can, but these are three that we think are especially important to consider.

As a business leader, you see it every day: the subtle glow of a smartphone screen, the tilted-down head, and the focused attention—on anything but work.

It’s a common sight, but it leads to a difficult conversation about a concept known in the business world as "time theft." When an employee is paid for their time but a significant portion is spent on personal entertainment, it creates a payroll drain that impacts the entire company.

Employees, consider this: Would you pay $25 to $45 an hour to use your phone? Hell no, why would you think your employer wants to pay it?

The sun is setting on an era. On October 14, 2025, Windows 10 will officially reach its end of support. For millions of users worldwide, this marks a significant turning point, prompting questions, concerns, and perhaps a touch of nostalgia for an operating system that has served faithfully for a decade.

So, what exactly does end of support mean, and what should you be doing now to prepare? Let's dive in.

In our pockets, purses, and palms, smartphones have become extensions of ourselves; the ultimate personal technology. We use our phones for communication, entertainment, and countless daily tasks. The problem is, the price of these new phones are going up and up and we aren’t really seeing all that much new value out of them. It lends you to ask the question whether or not we are truly getting the most value out of these powerful devices? It also lends us to ask what more can manufacturers do to deliver value that’s worth the price that today’s flagship devices command.

Let me ask you something… Do you know just how much IT downtime costs? For SMBs, it’s typically between $427 to over EIGHT GRAND an hour. Imagine your whole workforce just chillin' because the Internet's down, meanwhile deadlines are getting missed, customers are getting ticked off, and opportunities are disappearing. That's a nightmare, man. 

This is why you need to do what you need to do to keep your business up and running.

Real talk: does running your business feel less like you’re crushing it and more like you’re the unpaid, stressed-out IT guy? One second you're closing deals, the next your whole system crashes and you're stuck on a support forum trying to figure out what a "DNS propagation error" is. I can easily say, that’s not the vibe you’re looking for.

Many—we’d go so far as to say most, at some times—businesses have a pretty concrete view of the role that their IT plays in operations: cost center, money pit, necessary evil.

Something we’ve realized, however, is that these impressions are simply warning signs that a business’ technology strategy and approach need some attention. Let’s identify three signs that might be all too familiar to you, and address what can be done to change course and help turn your IT into a contributing part of your overall productivity.

Throughout the workday, you’re likely juggling a multitude of responsibilities, from strategic planning to ensuring smooth day-to-day operations. Let’s face facts here: technology underpins nearly every aspect of your business… but what happens when that technology falters? 

Reactive fixes can be costly, disruptive, and ultimately hinder your growth. This is where the power of proactive business technology support truly shines.

Let me ask you an important question: would you find a statement more impactful if it came from a business or if it was presented from the perspective of one of its clientele?

It's probably the second option. It only makes sense… even if it’s the business distributing it, the fact that someone else’s name is tied to a statement adds significant confidence that the contents are trustworthy. This is precisely why client success stories can be so compelling when featured in your marketing.

Let’s talk about how to use these powerful marketing tools for yourself, but first…

There are plenty of reasons why a business might lose some or all of its data, ranging from cyberattacks to hardware failure. Unfortunately, there isn’t any real reason your business won’t be one of the unlucky ones.

This makes it imperative that you prepare for this eventuality. Let’s discuss how to do so with the help of data redundancy.

Small businesses today generate a lot of data. From customer details and sales records to inventory tracking and employee schedules, you need to be able to structure this data so that you can use it effectively. Keeping that data organized and accessible is important, but managing it effectively can often be a hassle. This is where smart database management comes in. When done right, it helps businesses run smoother and often save money.

Running a business today without technology is pretty much impossible. Whether it’s email or messaging for communication or point-of-sale software for stores, every business depends on tech. Where there’s tech, there has to be someone to manage it.

Today—March 31st—is World Backup Day, an annual reminder to think about how well you’re protecting your data. Is your business prepared to prevent—or recover from—a data loss disaster? And while you’re at it, have you taken steps to back up your personal information as well?

Little can be more frustrating than thinking you’re doing everything right, only for your desired outcome to elude you… for instance, if your marketing prospects aren’t being drawn in.

Let’s explore some potential reasons why your prospects aren’t converting and how you can resolve the issues that may be present. 

Tech can be a real pain for small businesses, especially if you don’t have a dedicated IT person handling everything. Most businesses have someone who sort of knows their way around tech, but for a small team, that’s a lot to put on one person. That’s where managed IT services come in. It’s used not just for its convenience but because it actually makes a business owner’s life easier in ways they might not even realize.

October 14th will be here before you know it, and when that happens, Windows 10 will no longer be safe to use. Without extreme and expensive measures in place, almost every threat will have nothing to stop it.

In short, you need to prioritize your migration to Windows 11 to ensure you aren’t facing severe challenges.