Directive Analytics

Directive Blog

Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

3 Reasons to Be Scared of Break-Fix IT

You want to know what’s scary? Anytime your company’s IT fails and you’re left wondering if you can afford a new piece of hardware or the maintenance to fix what’s broken. When you rely on break-fix IT, you’re basically living in a horror film; you never know when the slasher is going to leap out of the shadows and strike. With managed IT, you can sidestep the scaries and know with confidence you’re taking care of your business’ future.

Here are three reasons why managed IT is the superior option for managing your technology solutions.

0 Comments
Continue reading

How a Virtual CIO Delivers Enterprise Strategy for a Fraction of the Cost

Is your business technology a source of uncertainty and frustration? Are you constantly reacting to IT problems when you would prefer to proactively leverage technology to drive your business’ growth? This struggle is often the result of the Executive IT Gap, a phenomenon that traps businesses in an endless cycle of reactive, costly, and inefficient technology decisions that slow down growth.

0 Comments
Continue reading

Your Old Technology is Broken, and We’ll Prove It

We’re sure at some point you’ve used the idiom, “If it ain’t broke, don’t fix it,” particularly in regards to your IT. While it might feel responsible and safe to stick to this motto as much as possible, there will come a time when it becomes dangerous to hold fast to it. In fact, business technology professionals might even call this motto irresponsible. Here’s why.

0 Comments
Continue reading

Are Your Ex-Employees Still in Your System?

When an employee leaves your business, they go through (or they should, at least) a comprehensive offboarding process where you collect their keys, laptops, and other assets you gave them to do their jobs. You may have collected these physical keys, but certainly not their digital keys. You might still see them pop up in the instant messaging app, or you might find recent activity from their account in your shared drive, all of which is problematic.

If you’re not careful, ex-employees might still be using company resources for their own personal use, and this can create a serious security risk for your business—not to mention the legal ramifications should anything bad happen.

0 Comments
Continue reading

Here’s How to Avoid Breaking Your IT Budget

Your IT budget can cause you a lot of stress, but if you approach it right, it doesn’t have to. Like every other part of your business, you want to have a good idea where to invest your technology budget. Not that many people do. We recommend you build out an IT roadmap, and a strategy on how to keep downtime to a minimum; and a lot of that is getting experts to manage and maintain your business’ IT.

0 Comments
Continue reading

These 3 Issues Tank Most IT Audits

What goes through your head when you hear the words “IT audit?” Are you worried about your business’ deepest and most shameful technology secrets being exposed, or are you excited about the opportunity to resolve issues that you might not even know exist? We hope you have the latter mentality, as it’s the appropriate one—especially if you want to build a business that stands the test of time.

0 Comments
Continue reading

Why You Should Be Outsourcing Your Server Management

Regardless of how big or small your business is, chances are you have at least one server unit that holds sensitive data. Ask yourself this question: do you have the knowledge and expertise to properly care for and maintain that server unit? The best way to ensure your business takes care of its server technology is to work with a managed service provider. Here's why:

0 Comments
Continue reading

Your Small Business and AI

A significant and growing number of small businesses are either actively using AI tools or exploring their potential, motivated by the promise of increased efficiency, cost savings, and gaining a competitive edge.

It's an exciting movement, proving that AI isn't just for huge mega corporations. Small businesses are using AI for everything from generating marketing content and handling customer service inquiries with chatbots to analyzing customer data and automating back-office tasks. The goal is to compete faster and smarter.

0 Comments
Continue reading

Why It Frequently Takes 3 Weeks for New Employees to Become Productive

Congratulations! After a long and arduous interview process, you’ve found the ideal candidate for your business. They’re enthusiastic and experienced, but as soon as they sit down, they realize that they aren’t properly equipped to do their job.

This is precisely how to start a new hire on the wrong foot. Not only is it discouraging for them, but it is also expensive for you. While it may be tempting to blame individuals in these situations, they actually indicate a systemic shortcoming in your onboarding process. The only effective way to prevent these outcomes is to create procedures that ensure everyone on your team—new people included—can fully contribute.  

0 Comments
Continue reading

Showing Off Your Cybersecurity Can Help Boost Your Business

Today, every business needs cybersecurity. In some industries, more and more decision-makers actually request it. If you are a business and cybersecurity isn’t a part of your priorities, you are going to be left in the dust.

Let’s talk about how you can maintain that balance with some strategic marketing and culture-building.

0 Comments
Continue reading

How Well Does a 4-Day Workweek Work? Ask Iceland!

The idea of a four-day workweek (where employees work the same schedule, minus one day a week) has long been campaigned for, with numerous anecdotes supporting its efficacy. One very successful example is provided by the nation of Iceland, which implemented initial trials of reduced work with just under 1 percent of its population, or about 2,500 people, back in 2015. 

These efforts have increased over the years, and today, almost 90% of Icelandic workers work 36 hours per week with no negative ramifications to the economy. In fact, Iceland’s society has enjoyed significant benefits during this experiment.

0 Comments
Continue reading

Managed IT Helps Your Business AND Your Employees

Do you have an internal IT department for your business? Small businesses often don’t have dedicated IT staff, and if they do, chances are they’re overwhelmed with tasks and constantly playing catch-up (IT is a big job, after all). In fact, they might feel like they can never take time off because they’re so busy. If you want to ensure your business always has the IT it needs, then you should consider outsourcing as an option.

0 Comments
Continue reading

How to Ensure Your IT Yields an ROI

How often do you find yourself thinking about how new technology will impact your business’ bottom line? Chances are, you have considered implementing a new piece of technology or two, but you might get stuck on whether or not it will actually be worth the investment. This is where you consider the return on investment that technology will provide, or ROI. Here’s how you can make sure your technology is providing results and what you can do if it doesn’t get the results you’re looking for.

0 Comments
Continue reading

Is Your Business Covered? What SMBs Need to Know About Cyber Insurance

Cyberthreats are a constant, evolving risk. While robust cybersecurity measures are the first line of defense, they are not a silver bullet. This is where cyber insurance comes in—not as a replacement for security, but as a critical component of a comprehensive risk management strategy.

For small-to-medium-sized businesses (SMBs), the financial fallout from a data breach or cyberattack can be catastrophic, including legal fees, regulatory fines, and the devastating loss of revenue due to business interruption. Cyber insurance provides a financial safety net against these potential liabilities.

0 Comments
Continue reading

It Pays to Team Up with Other Businesses

While marketing may feel like a fiercely independent endeavor for every business, this is only half true. Sure, you may not want to promote one of your direct competitors… but why not work with another company, in a different industry, to meet both your goals?

This approach is almost a marketing cheat code, the rising tide that raises all ships. Let’s talk about why such partnerships are so valuable and how to take advantage of the marketing advantages for yourself.

0 Comments
Continue reading

Why Throwing Good Money After Bad Hurts Your Business

The more you’ve invested in anything, the more critical it feels for you to get a return on that investment. So, what happens if you keep pouring money into these efforts in the hope that it will eventually work out in your favor?

These kinds of skewed choices come about thanks to the sunk cost fallacy—the tendency human beings have to be swayed toward illogical decisions based on what we’ve already spent. 

Let’s discuss how to avoid this in your business by working through the logic, free of the emotional context that the sunk cost fallacy introduces.

0 Comments
Continue reading

The 3-Legged Stool That Is Business IT Security

In a lot of ways, your business’ IT is just like a chair; you want it to feel stable, steady, and secure, not unbalanced and unsteady. In particular, a reliable security strategy depends on three legs: your people, your processes, and your technology. Let’s look at how you can use this “stool” approach to IT security to improve your company’s resiliency to potential threats.

0 Comments
Continue reading

Why You Want Your Costs Predictable and Your Solutions Proactive

Surprises can be exciting, but one part of your business where you don’t want them is in your IT. A server crash, a wireless connectivity outage, or a security threat can all create multiple surprise problems that you simply aren’t ready to handle—particularly in the realm of your wallet. Instead of spinning the wheel and gambling on your IT bill, you can instead treat your IT like a predictable utility cost, and it’s all thanks to proactive managed IT services.

0 Comments
Continue reading

Transform Data from a Liability Into an Asset

While data might be the new currency, your own business’ data might be a bit too messy to make full use of. You might be paying to store it and protect it, but you’re not doing as much with your data as you’d like. Here’s how businesses find themselves with these “data graveyards” and why it essentially functions like a debt rather than an asset.

0 Comments
Continue reading

Is Your Business Paying for Subscriptions It Doesn’t Even Use?

Do you have your finger on the pulse of your business’ subscriptions? Not many business owners do, and it can negatively impact operations and budget lines. This tech sprawl can get out of control, which is why your business needs a plan to combat it. Thankfully, we’re here to help you get your subscriptions under control… both the known and the unknown.

0 Comments
Continue reading

Recent News

Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

Understanding IT

Get the Knowledge You Need to Make IT Decisions

Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.

Insights to Understanding IT

Contact Us

330 Pony Farm Road Suite #2
Oneonta, New York 13820

Mon to Fri 9:00am to 6:00pm

support@directive.com

(607) 433-2200