Directive Blogs

Is your business technology a source of uncertainty and frustration? Are you constantly reacting to IT problems when you would prefer to proactively leverage technology to drive your business’ growth? This struggle is often the result of the Executive IT Gap, a phenomenon that traps businesses in an endless cycle of reactive, costly, and inefficient technology decisions that slow down growth.

As someone who works with technology every day, I’ve seen the magic it can bring to a business. I’ve also seen the headaches and the hidden costs that can harm its efforts. If you own a business, you might think of IT as just the Wi-Fi or the guy who fixes the printer. I’m here to tell you that mindset will cost you dearly. I want to share four uncomfortable, non-technical truths that every practical business owner needs to accept about their technology.

Small and medium-sized businesses are continuously grappling with the complexities of their supply chain. If you're trying to compete with industry giants, the right technology is more accessible and affordable than ever. This month, we will go into some of the ways you can make your supply chain more efficient.

Many business owners, especially those running small or medium-sized enterprises and even startups, often wonder if their company is big enough to justify investing in managed IT services. The common misconception is that outsourced IT support is only for larger businesses with complex networks and hundreds of employees. The fact is that there is no minimum size a business must reach to significantly benefit from managed IT services.

A significant and growing number of small businesses are either actively using AI tools or exploring their potential, motivated by the promise of increased efficiency, cost savings, and gaining a competitive edge.

It's an exciting movement, proving that AI isn't just for huge mega corporations. Small businesses are using AI for everything from generating marketing content and handling customer service inquiries with chatbots to analyzing customer data and automating back-office tasks. The goal is to compete faster and smarter.

How do you know when it’s time to fire one of your vendors? Better yet, how do you know when you’re better off firing your IT vendor to find a better option? These kinds of situations can be stressful, but they’re not impossible. We’re here to help you make the call, as well as to offer a better alternative that saves you time, energy, and money.

Every great business has a story, a genesis point where passion meets purpose. At Directive, our story isn't just about computers and networks; it's about people, partnerships, and a relentless commitment to helping businesses in Central New York (and beyond) thrive.

We often say we're lightyears ahead of our competitors—a bold claim, perhaps, but one rooted in over three decades of innovative problem-solving and a dedication to service that extends far beyond typical IT support. 

Google has started to implement policies pushing remote staff back to the office, some of which have consequences for noncompliance. This feels like a step in the wrong direction, especially in regards to flexible workplaces and scheduling. Sure, in-person collaboration is great, but it’s hard to argue with the increasing body of proof showcasing the benefits of remote work, especially for SMBs.

So, you’re thinking about adding to your business’ security with a camera system. This is an excellent course of action for any business to take—provided that it is approached thoughtfully and with discretion. There are many, many options out there, after all, which only makes it more challenging to make the right choice. 

Starting a new business is an exciting journey, but making the right technology choices is crucial for long-term success. A solid IT plan ensures smooth operations, security, and scalability. This month, we teach you some ways you can go about building one.

Stuff happens, and this stuff can often be bad. That’s an inescapable part of life, especially if you’re trying to run a successful business. That said, the consequences of this bad stuff can usually be minimized—if not mitigated entirely—when you have a proper disaster recovery strategy.

Let’s review what goes into preparing this kind of strategy in the most effective way and what makes it so crucial.

"I don’t need to worry about cybersecurity… my business is too small for hackers to target."

This is one of the most dangerous misconceptions a small business can have. If you believe this, you may not fully understand how modern cyberattacks work. Let’s break down why this mindset can leave your business vulnerable.

Nobody likes getting large support bills from technology companies—especially when they are unexpected. This is the case for both the business owners footing the bill and the employees who might be held responsible for racking up the bill in the first place. This puts SMBs in a bit of an impossible situation; either spend money to keep employees productive, or save money and suffer from productivity issues.

“I don’t need to worry about cyberattacks… my business is too small to be of any interest.”

This brief rationalization is one of the most dangerous fallacies a modern business can make concerning cybersecurity, and shows a fundamental misunderstanding of how modern cyberthreats operate. If this has been your mindset, we urge you to read on so we can help set you on a more realistic path.

With technology being such a massive part of business today, many organizations are looking to use it to their advantage. One aspect of the business that is increasingly significant is their ability to stand out amongst their competition. Let’s take a look at a few technologies that can improve your organizational marketing efforts.

We’ve spent the last few weeks discussing ransomware's impacts on different subsets. First, we discussed how a ransomware attack impacts the customers of the infected business, and then we touched on the infected business itself. To end, we want to touch on ransomware's impacts on society, specifically regarding economic health and geopolitical security, known as third-order harms.

Last week, we discussed the many impacts your business suffering from ransomware has on “second-order harm,” downstream businesses, and average, ordinary people. This time, we wanted to return to “first-order harms”… those the impacted business has to deal with itself.

It can be too easy to look at ransomware as a business problem. After all, it attacks businesses, locking down their data for ransom, often selling it or spreading it, and sometimes altering it for the business if returning it at all. It can be too easy to overlook another impacted target in all the mess.

What happens to the people whose data a business has collected and uses?

Microsoft's cybersecurity vulnerabilities have been making headlines recently. These lapses in security are causing concern for customers worldwide. The impact of these vulnerabilities is far-reaching. It affects network security and increases the risk of data breaches, causing somewhat of a ripple effect.

Professional services make up a significant portion of the business landscape. They can be broadly defined as any organization with trained professionals at the center offering a service of note. The most common professionals under this umbrella term are lawyers, agents, consultants, and others who help businesses in their day-to-day operations. Let’s explore some of the technology that fuels professional service providers.