Directive Blogs

With the holiday season just around the corner, you’ll be spending a lot of time on the Internet trying to find the perfect gifts for the loved ones in your life… but do you actually know how to find exactly what you’re looking for? Today, we want to give you a holiday gift in the form of a guide on how to make the most of Google’s search functionality.

Picture this: a potential customer in Oneonta needs a service you provide. They pull out their phone and type "best [your service] near me." What do they see? If your business isn't popping up with a map, glowing reviews, and easy-to-find hours, you’re not just missing a click—you're losing a customer. Your Google Business Profile isn't just a listing; it's your digital storefront, and it's time to make sure yours is open for business.

We’re all about proactive business technology support. That means we’re always on the lookout for tools that help you work smarter, not harder. 

Here’s a step-by-step guide to creating your first Google Form:

You probably use Google more than you care to admit, so what if we told you that you could be getting even more value out of your Google searches? Today, we want to share some strategies to customize your Google search results by making your searches more effective from the outset.

Search Engine Optimization is important, but being found online goes beyond whether your website is optimized. 

Let's discuss expanding your digital presence beyond your own website. Building your reputation and authority outside of your website is where off-page SEO comes into play, and it's vital for attracting high-value local clients. Here are some powerful off-page SEO tactics that can significantly assist your business’ marketing.

With so many emojis out there, you’d think there would always be one that says exactly what you mean in any given situation. Well, Google wants to make this a reality, and with their new Gboard mobile keyboard Emoji Kitchen, you’ll get to take advantage of emojis in fun and exciting new ways, like, for example, blending two emojis together. Let’s go over how you can use Emoji Kitchen.

Google has started to implement policies pushing remote staff back to the office, some of which have consequences for noncompliance. This feels like a step in the wrong direction, especially in regards to flexible workplaces and scheduling. Sure, in-person collaboration is great, but it’s hard to argue with the increasing body of proof showcasing the benefits of remote work, especially for SMBs.

It’s no secret that Google Chrome is one of the most popular web browsers in the world, if not the most popular. Still, most people don’t use the browser to its full potential, and they leave so many wasted opportunities to save time and resources on the table. Today, we want to highlight some of these tips, but also a couple of features that perhaps you didn’t know existed for Google Chrome so you can continue to get more value out of it as a business and productivity tool.

The Android operating system periodically receives updates and patches detailed in online publications called Android Security Bulletins. In the March 2025 edition, Google announced that 43 malicious bugs had been resolved, two of which were zero-day vulnerabilities.

Let’s talk about how to implement these fixes and why this is a practice that should reach every aspect of your business’ IT.

Artificial intelligence is seen practically everywhere now, including at the top of Google’s recommended search results. If you don’t want these generated results appearing whenever you perform a search, there are ways to turn them off. In fact, you might really want them turned off… especially since they’re found to be wrong, depending on where the AI pulls this information from.

Would you be concerned if someone, with only an image, could infer things about you with better-than-expected accuracy? I don’t mean snippets, either—we’re talking about entire paragraphs of context.

Probably, right?

How concerned would you be if I told you that’s precisely what Google Photos does?

Does your business use Google Workspace for its productivity solution? If so, we’ve got a tip for you—several, in fact, as we explore the various shortcuts available to expedite your productivity. Let’s take a look at some of the lesser-known shortcuts and how your business can use them to power up its efficiency.

Google Lens lets you do some cool things with your mobile device, even if it sometimes feels a bit niche. Google Chrome also has functionality that allows you to use Google Lens to search for anything visible in the browser. For example, it can detect images and text, or still images captured from video, to return results.

Today, we want to highlight how you can use this neat functionality!

If you are a Gmail user, you might have noticed the different inbox categories available. This makes it much easier to reach “inbox zero.” With the “priority inbox,” you can achieve this feat without so much as breaking a sweat—unless you count sweat from how much you’re laughing at how easy this tip is to pull off.

Google Workspace is an effective business platform for your productivity suite, but Google Drive on its own has some merit as a cloud storage and file-sharing platform. Today, we want to discuss how to use Google Drive to share large files.

If you feel like you have too many browser tabs open at any given time, then you'll be happy to know that you can sometimes save certain browser tabs as a standalone application on your device. This will give them their own icon and make accessing them much easier than constantly navigating to them through your web browser.

Google Search is a cornerstone of the internet, used by billions of people daily to find information quickly and efficiently. But have you ever wondered what happens behind the scenes when you type a query into Google and hit "search"? Let's dive into the intricate process that powers the world's most popular search engine.

There are several reasons to use a form to collect data for your business, from customer impressions and service needs to employee feedback about internal matters as a means of collaborative decision-making. The trouble comes when it is time to compile all the responses… unless you know how to use the tools at your disposal.

For this week’s tip, we’re walking through the process of creating a form that self-populates a spreadsheet using Google’s toolkit.

Last week, we shared a blog referencing “smart chips” that could help augment a Google Doc. We wanted to dive a little deeper into the topic of smart chips so you could apply them to your own Google Docs and Sheets.

One of the nice things about software platforms is how well the applications within them interact with one another. Take, for instance, the applications contained within Google Workspace.

Because of the interconnected nature of the Google Workspace platform, there’s a lot that the different programs can do in tandem. As an example, let’s consider how the word-processing application Google Docs can be used to generate events in the associated account’s Google Calendar.