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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How Agentic AI is Creating a Crisis of Identity

Have you ever stopped to ask yourself if the person you’re talking to on the phone is an AI system or an actual, honest-to-goodness human? It’s expected that in 2026, you’ll be asking this question a lot more often—especially with the rise of agentic AI. This development takes the vulnerability that already exists in your human infrastructure and attempts to make it impossible to stop. Today, we’ll explore agentic AI, what it looks like, and what you can do to put a stop to it in the years to come.

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3 Ways Your Business Should Never Use Generative AI

With the rise of generative AI infiltrating pretty much every sector of society, it’s no wonder that businesses are finding creative new ways to use it for their gain. However, you need to be especially careful when using generative AI in the workplace. Today, we want to cover three common no-no’s that your business should keep in mind as it navigates the wild landscape that is AI.

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3 Tips to Use AI More Effectively

Now that AI has entered the mainstream, more businesses are implementing these tools into their daily operations. Tasks like drafting emails, brainstorming for a new project, or debugging code have all been made easier. Here’s the secret to making the most out of AI: you get out what you put in. What do we mean by this? Let’s find out.

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How AI is Depicted in Horror Says a Lot About Us

The horror genre has always been a means of shining a light on society's fears and concerns, often using metaphor to convey its message. In the spirit of the holiday, let’s consider some of the films over the years that have used artificial intelligence to teach us lessons through the ever-so-effective format of fear.

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Can Artificial Intelligence Get Sick?

Artificial intelligence is all the rage these days. In fact, most businesses are using it for a multitude of things. With everyone all-aboard the AI train, it’s easy to confuse the computational power and speed AI offers to be infallible. Unfortunately, AI can get things going sideways if you aren’t careful. When it does go wrong, the consequences can be more than just an inconvenience.

Here's a look at some of the most critical ways AI can go wrong:

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AI Needs Human Interaction

Pop culture has given us a vivid, if often terrifying, impression of artificial intelligence. When we hear AI, many still picture calculated malice: a HAL 9000, a Skynet, or an Ultron.

The real potential of AI is far more productive, it's less about calculating world domination and more about becoming your organization's most helpful collaborator. Think of it as a JARVIS for your executive team or an R2-D2 for your operational staff: a powerful tool that assists your team in generating ideas, solving complex problems, and completing high-volume tasks. Critically, maximizing this potential doesn't require new hardware; it requires sharpening the very soft skills we already value in our top performers: curiosity, empathy, and resilience.

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4 Hidden AI Dangers Every Central NY Business Owner Should Know

It’s happening in your office right now. An employee, trying to boost productivity, pastes a chunk of your confidential client list into a public AI tool to draft a marketing email. They see it as a clever shortcut. You should see it as a massive data breach waiting to happen. The explosion of AI tools like ChatGPT is a game-changer, but for unprepared businesses in Oneonta and beyond, it's a dangerous new frontier.

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Your Small Business and AI

A significant and growing number of small businesses are either actively using AI tools or exploring their potential, motivated by the promise of increased efficiency, cost savings, and gaining a competitive edge.

It's an exciting movement, proving that AI isn't just for huge mega corporations. Small businesses are using AI for everything from generating marketing content and handling customer service inquiries with chatbots to analyzing customer data and automating back-office tasks. The goal is to compete faster and smarter.

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Cybercriminals Can Use AI to Their Advantage, Too… Watch Out for Prompt Hacking Attacks

Did you know that during World War II, Allied codebreakers didn't just crack the German Enigma code with pure math? They also used clever tricks, like baiting the Germans into sending predictable messages, to expose the machine's inner workings. History proves this approach worked then, and (unfortunately) continues to work now.

This art of manipulating a system to reveal its secrets has found a new, high-tech home in the world of artificial intelligence. It's called prompt hacking, and it's essentially a form of digital social engineering aimed directly at the AI models businesses are starting to rely on.

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Opinion: AI Shouldn’t Replace Human Customer Support. Here’s Why

AI has revolutionized the way businesses operate, streamlining various tasks and changing how knowledge-based businesses function in record time. One of the ways that businesses are using AI is customer support, but how effective is it really? Is there any merit to maintaining the human element of your customer service, or said in a different way, what can human customer support offer that AI cannot?

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AI-Fueled Layoffs Often Don’t Work Out as Expected

Artificial Intelligence (AI) has become a seriously hot topic. While integrating AI promises significant advancements and efficiencies, the narrative around AI-fueled layoffs—the displacement of human workers by AI—is increasingly met with a surprising twist: regret.

At Directive, a leading provider of proactive business technology support services, we've observed this trend with interest. It appears that many organizations that hastily replaced human capital with AI are now confronting unforeseen challenges. Managers that famously thought that replacing their paid employees with AI aren’t always happy with the results. Let’s take a look at the particulars of this phenomenon.

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Hope Won't Keep You Safe

We wanted to take a minute to talk a little bit about something we all cherish: hope. Hope is a powerful force and it constantly propels us forward and can brighten even the darkest days. We hope for good health, happy families, and definitely that winning lottery ticket.

Unfortunately, hope is a terrible cybersecurity strategy.

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How AI Could Be Quietly Streamlining Your Operations

Today, few topics are generating as much buzz right now as Artificial Intelligence. It's a concept that can feel both futuristic and, at times, a little intimidating. What if I told you that AI is already working behind the scenes in many businesses, acting as the most efficient, data-driven coworker you've ever had?

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Unlock Your Business Potential with Data Democratization

Is your business data hard to get to, like it's locked away and only a few people have the key? That can really hold your business back. Imagine if everyone on your team could easily use all the data you create and collect to make better decisions, faster. That's what data democratization is all about, and it’s a powerful tool. In today’s blog we briefly discuss how it works. 

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Craft Professional Emails Faster with AI Assistance

If you’re like most professionals today, you know that writing emails can be a surprisingly time-consuming task. You want to sound professional but not stiff, friendly but not casual, clear but not robotic. What’s more, when your inbox is already overflowing, the last thing you want is to stare at a blinking cursor trying to craft the perfect response.

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Turns Out, AI’s Information is Often Artificial, Too

It isn’t uncommon for many people to make up an answer that they feel seems plausible if asked something they don’t have an answer to. It happens all the time.

As it turns out, this is a tendency that artificial intelligence has inherited from us.

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Everything You Need to Know About Chatbots

One of the biggest things that businesses need to consider today, from an IT front, is how artificial intelligence fits in. One way many companies are integrating AI into their businesses is through chatbot technology. Today, we will tell you everything you need to know to get started with chatbot technology.

Running a small business comes with many challenges: managing customers, handling inquiries, scheduling appointments, and marketing your services, just to name a few. While these tasks are mandatory for the creation of a successful business, they can also be extraordinarily time-consuming. That’s where chatbots come in.

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Using AI and What to Expect in the Future

Artificial intelligence is taking over enterprise computing. So much so that there is some degree of cynicism among CIOs and other technology leaders about what exactly AI can do for them. The reality is that AI can do some pretty remarkable things and is advancing pretty quickly, but if you are expecting it to transform your business with minimal effort, you might be in for a rude awakening. This month, we want to take a look at how AI is beneficial for businesses and what to expect from the technology in the near future. 

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Can Smart Speakers Still Provide Value?

Smart speakers have been around for a while, but let’s be honest—they haven’t exactly changed the world. Sure, they’re great for playing music, setting timers, and answering random trivia questions, but beyond that? Not much has evolved. So, how did we get here, and what’s next? More importantly, can they actually be useful for businesses, or are they just another gadget collecting dust?

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Humans Can Outpace Automation in Some Situations

Besides all of those people who are advocating for the scaling back or non-implementation of tools to save jobs, most people understand the benefit of automation when it makes sense. Not only do machines tend to do certain tasks more effectively, they never willingly take a day off. Unfortunately, for every task that needs to be completed less than half can be automated, and that number drops even further when you take into account everything a human does at their job. Today, there are very few jobs that can be fully automated; even as AI has begun to be used more for business. This week, we wanted to discuss why automation may not be the answer you are looking for and why training humans holds a lot of value.

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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