Part 2 of 7 - Terminology [Series]
Even for an experienced marketer Facebook Advertising can be a little daunting without first understanding the basics. The first real step to learning anything new is understanding the terminology. When you’re setting up your first advertisement you’ll hear things like “custom audiences”, “impressions”, and “auto bid” and even in the appropriate context there might still be some confusion. The following is a brief overview of commonly encountered Facebook Advertising terminology to assist you in your Facebook Advertising endeavors.