Hopefully, you aren't joining us mid-conversation, but if you are, make sure you get caught up first by reading our blogs "Marketing Guide Part 1 of 4: Your Marketing Budget" and "Marketing Guide Part 2 of 4: The Bare Essentials" before continuing on.
Chances are, you’ve received direct mail marketing, and it may have led you to consider utilizing it as a marketing tactic yourself, but you might have questioned how effective direct mail would be, and how you could possibly track its return on investment. The good news is that (if planned correctly) direct mail can have a significant, measurable influence on your marketing.
Whenever a major holiday is coming up, you’re likely confronted with multiple reminders of it in your daily lives. You may see commercials on TV, receive emails from companies, get flyers in the mail. You’ll see specialized packaging for brands you buy every day that reflects the upcoming holiday. It makes sense why companies are doing this - holidays celebrated by the general population give a business an excuse to get in contact with the consumer. And, this often leads to an uptick in sales.
You can do the same for your small business. The key to succeeding with holiday marketing is framing your marketing correctly in terms of your language and the imagery you use.
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