Let me ask you an important question: would you find a statement more impactful if it came from a business or if it was presented from the perspective of one of its clientele?
It's probably the second option. It only makes sense… even if it’s the business distributing it, the fact that someone else’s name is tied to a statement adds significant confidence that the contents are trustworthy. This is precisely why client success stories can be so compelling when featured in your marketing.
Let’s talk about how to use these powerful marketing tools for yourself, but first…