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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Data Analysis is Becoming a Major Factor for Small Businesses

Data has always been important, but more recent trends have placed emphasis on using it to make important, educated decisions regarding the future of your organization. This month, we want to take a concentrated look at the data revolution and how your data has become a commodity. Just how much value is there in an individual’s data, and what does this mean for the future of computing?

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How to Choose the Right Hosting Provider for Your Data Needs

By now, you've heard about the many advantages of hosting your data and applications in the cloud. To take advantage of these money-saving benefits, you'll want to select the right cloud provider to host and manage your data. Otherwise, you may end up with poor support and disappointing service.

To help you pick the right hosting provider, you first need to familiarize yourself with your options. Here's a walkthrough of what you need to look for.

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4 Common Threats that Can Be Alleviated By Backing Up Your Data

It doesn’t take much to derail a business. Even the slightest disruption in power can lead to an unexpected power-down, and something as simple as a severe rainstorm could lead to floods that wash away your data. The point stands that you have everything to lose, and without data backup and disaster recovery, your business practices could be in danger.


Why You Need Backup and Disaster Recovery
Every organization should have a sound plan to recover any data that’s lost due to unexpected disasters. It’s been proven that organizations that fail to recover lost data within 7 days of the incident, typically go out of business within one year. There are many reasons why data backup and disaster recovery solutions need to be implemented. Here are just a few of the threats that could uproot your business and disrupt operations.

  • Natural disasters: Floods, fires, electric storms, tornadoes, hailstorms, and so on, all have the potential to not only destroy your physical infrastructure, but also your business’s data. Therefore, if you’re in a region that’s prone to extreme weather conditions, you need to consider backup and disaster recovery.
  • Cyber attacks: Data breaches are well-known culprits of data loss. It’s not easy to predict what a virus or malware will do, but most often, they’re designed to steal your data, delete it, or lock it away until a ransom is paid. In all of these cases, it’s best to have your data backed up so it can be safely restored.
  • User error: The biggest threats often come from those who are supposed to have access to your data, not just those who don’t. If an end-user accidentally deletes a file, moves it somewhere it doesn’t belong, or hands over credentials to a hacker on accident, your data is put at risk.
  • Hardware failure: The inevitable part of working with technology is the fact that it will eventually fail and be rendered obsolete. This can happen when you least expect it, and the costly downtime can be a major setback for your business - not to mention the data that could be lost if a server were to go down.

What You Should Look For
Not all backup and disaster recovery services will be the same, nor should they be. You need a solution that’s customized to meet the specific needs of your business. Here are some of the best features to look for in a BDR solution, and why they’re critical for the continued functionality of your business.

  • Cloud and off-site backup: You don’t want to store your data backups on in-house tapes. Rather, you want them secure in an off-site location, like the cloud or a data center. This way, you can know that your data is stored in a compliant location that can’t be damaged by natural disasters.
  • Quick recovery time: You want to be able to rapidly deploy your business’s data to your infrastructure in order to minimize downtime. Tape backup can make this part of the recovery process long-winded and wasteful, but BDR can automatically deploy your data through the cloud, making recovery practically instantaneous.
  • Comprehensive backup: Furthermore, you want to make sure that your data is as recent as possible. Tape backup is inefficient for this purpose, while BDR can take backups of your data as often as every fifteen minutes - maybe even more often.

For more information about BDR and business continuity, contact Directive at 607.433.2200.

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From Magnetic Tape to the Cloud: A Brief Look at the Past 60 Years of Data Storage

b2ap3_thumbnail_history_of_data_storage_400.jpgData storage is such an important part of today’s business environment, but when was the last time you took the time to consider technologies that came before? Technology that exists today couldn’t possibly have existed 50, or even 20 years ago. How have the leaps and bounds made in the tech industry affected the status of data storage, and what does this trend mean for small and medium-sized businesses?

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Dark Data Continues to Be a Problem for Businesses

b2ap3_thumbnail_dark_data_waste_400.jpgYour business requires specific data to keep operations moving on a daily basis. However, for all of the data that you use, there’s information that you have stored away that never sees the light of day. This “dark data,” could be putting your business at risk, especially if auditing your current data storage usage isn’t a top priority. If you don’t keep track of your dark data, you could be facing much larger problems than unnecessary storage costs.

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Not so Fast! Why Your Deleted Files May Still Be on Your Hard Drive

b2ap3_thumbnail_this_happens_to_deleted_data_400.jpgMarch 31st is World Backup Day! Just as important as having a plan in place to backup your data is having a way to recover your files. Do you have a way to restore files that get lost, corrupted, or accidentally deleted? To highlight this need, we want to explain how a deleted file can actually be recovered.

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New Technology Delivers Staggering Data Retention Options

b2ap3_thumbnail_light_data_storage_400.jpgAs more data systems develop the need for structured data storage, the development of fast and secure solutions have become essential to the viability of storing and retrieving data. Scientists have been looking at the field of optoelectronics to develop constructs where an enormous amount of data can be stored for exorbitant amounts of time.

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Here’s Why BDR is WAY Better Than Backing Up Your Data With Tape

b2ap3_thumbnail_backup_dr_blue_400.jpgData backup, regardless of its form, is a critical component of any modern IT infrastructure. If you’re not using data backup or disaster recovery, your business could be risking crippling data loss. Even if your infrastructure is protected from typical threats like viruses and malware, these security solutions aren’t going to prevent a devastating hardware failure.

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26 Billion Connected Devices By 2020 Will Dramatically Change Things

b2ap3_thumbnail_indroducing_big_data_400.jpgThe incorporation of mobile devices into day-to-day life has changed the culture significantly. In fact, when Apple introduced “iPhone” less than a decade ago, Steve Jobs famously said, “It’s like your life in your pocket.” Now, over eight years on from the launch of the first iPhone, it’s hard to remember what life was like before you had a full-function information system in the palm of your hand. We’ve come to rely heavily on these devices, driving mobile profits up and creating a market that didn’t have any substance only a short time ago.

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Tip of the Week: A Clever Way to Make Your Computer Talk to Itself

b2ap3_thumbnail_talking_computer_400.jpgComputers can feel one dimensional, requiring the user to read and type. Humans don’t naturally interact like this. We communicate best with our voices and our ears. One day, our PCs will have artificial intelligence and we will be able to communicate with them as if we were talking to a person. Until this technology becomes mainstream, these two audio features will have to make do.

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Fact: USPS Makes $8 Million Per Year Selling Your Personal Data

b2ap3_thumbnail_data_mining_ups_400.jpgUnless you have been vigilant about covering your digital tracks, you’ve likely got your personal information floating all over cyberspace and it’s being used for who knows what. Most of this personal data is used for marketing purposes, but hackers like to get in on the data-collecting action too. Being aware of how your personal data is collected is the first step towards getting a handle on it.

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There’s an Important Difference Between Data and Information

b2ap3_thumbnail_information_data_400.jpgYou can’t have IT without information, you can’t have information without data, and technology is what creates data so that you can better use your company’s technology to increase sales. Got it? Understanding the flow of data can be confusing. It’s important to have a handle on it so you can leverage your data for the success of your business.

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How Much is Your Data Worth?

b2ap3_thumbnail_how_much_for_data_400.jpgIt's been said that a company's data is its most important resource. If this is true, then is it possible to assign a monetary value to your files? If you attempted to do so, you may come to the conclusion that your company's data is more valuable than anything else in your business, maybe even your own job!

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Data Backup: The Bad, Good, Better, Best, and Redundant

b2ap3_thumbnail_server_for_us400.jpgIt's good to backup your data, but can you have too much of a good thing? While this may be the case for several enjoyable activities like partying and buffets, this isn't the case with data backup. In fact, the more layers of data backup you have, the more secure you will be. How good is your data backup solution?

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5 Technologies that Will Shape 2014

b2ap3_thumbnail_trendfive400.jpgBig changes are happening in the world of technology, and it's important that your business stays on top of these changes in order to stay competitive. By taking advantage of the latest trends, you will be provided with solutions designed to maximize profits. Here are five of the latest trends you need to watch for in 2014.

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The 4 Fundamentals to IT Security

b2ap3_thumbnail_secure400_20131101-174011_1.jpgAt a recent security event, VP of Gartner Neil MacDonald broke down the fundamentals of IT security into four categories, "Information security was never about device lockdown, or dictating applications, or building firewalls. It was always about protecting the confidentiality, the integrity, the authenticity, the availability of information." Here's a closer look at these four security qualities.

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IBM CEO Shares 3 Benefits of Successful Data Management

b2ap3_thumbnail_datamang400.jpgAs your company grows and enters into more competitive markets, your ability to access reliable and accurate data is of the utmost importance. Ginni Rometty; CEO, president, and chair of IBM, shared her insight on data management in her speech on October 2nd at the IBM InterConnect 2013 event. Here are three benefits of successful data management according to Rometty.

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Today’s Network Security is about Controlling Information

b2ap3_thumbnail_netseccloud400.jpgThe modern IT landscape is dramatically changing from a model where an IT department controls everything, to companies outsourcing their IT services. This paradigm shift challenges older ideas about traditional network security equating ownership and control with strong security. Does your business view IT outsourcing as a security help or a hindrance?

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Out With The Old, In With The New

b2ap3_thumbnail_tape400.jpgFor those of us that have been able to witness the current technological revolution, we can say mankind has progressed at an exceptional rate. Remember spending hours on your TRS-80 writing code to play the simplest of games? At that point, if you didn't have the floppy disk drive, once you turned it off you had to spend all that time to rewrite the code. This period has taken us from bulky PCs (albeit still marvelous at the time) to devices with hundreds of times the computing power that fit in the palm of our hands.

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Take the Time to Safely Remove Your Device

b2ap3_thumbnail_flash400.jpgAt the end of the workday you may be in a hurry to leave, and as you start tossing your belongings into your bag, you come across your USB drive plugged into your PC. You're now faced with a tough decision; do you take the time to safely remove the device, or do you save 30 seconds and just unplug it?

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

Understanding IT

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Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.

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