Directive Blogs

It’s not a secret (well, not anymore) that the big tech companies have influence. These companies, that include Apple, Google, Amazon, and Facebook, have been in the spotlight more and more as the argument of data privacy has gotten louder and louder. Public sentiment is starting to blow back on their business model--and since, Yahoo, once the predominant name in Internet-based services, was broken up and sold to Verizon for cents on the dollar after being at the center of the largest data breach in recorded history--there have been rumblings that there has to be something done to protect the public from major publicly-traded technology companies that use individual’s data in ways that some deem unethical.

Picture this… In your office you have a bag filled with thousands of envelopes. In each envelope there is $242 in cash. Unbeknownst to you, a thief has gained access to your office, but you don’t realize this until 279 days later. How much is this going to cost your business?

Many businesses have taken the cloud into consideration as their next technology implementation… but there’s more to adopting a cloud solution than going to the cloud store and asking for one. First, you need to determine what kind of cloud solution is best suited to your needs.

Cloud solutions have proven their value in many different business applications, a major one being the ability to use a cloud service as a storage solution. By doing so, a business can enjoy a few additional advantages as compared to one that relies on more traditional storage solutions.

In business, productivity is the goal. Unfortunately, there are so many interruptions in the workday, you absolutely have to capitalize on the moments where you’re in the groove. To find the groove more frequently, and to measure the ability of workers to find their groove, companies have started using trackable systems fueled mainly by their management software--typically a CRM, but sometimes a larger, more integrated solution--to pump out metrics designed to give managers an idea how their teams are performing, and give them an idea about how to best utilize them. 

Small businesses often fall into the trap of thinking that they are too small to be attacked. This misconception could ultimately cost your business too much. The fact of the matter is that all businesses have data that is worth something to hackers, and we’re here to prove it to you and offer a solution to this dilemma.

Cloud-based databases are valuable for businesses on plenty of levels, but when you consider how much risk you expose your organization to by using a public cloud over a private solution, you suddenly start to realize that the ramifications could be far beyond repair. Compared to the public cloud, a private solution presents a greater opportunity for security, flexibility, and customization.

Businesses have a lot of data to protect and it’s not so simple as implementing a catch-all solution that can keep your data secure. In fact, it takes several solutions working in tandem to maximize data security. We recommend a combination of a unified threat management tool, a Bring Your Own Device policy, and a virtual private network solution. Let’s take a longer look at them:

How valuable is the data that you’ve collected during your time in business? What would it mean if it were to leak somewhere beyond your control? Today we’ll discuss ways to control your data leakage.

Let me ask you a question… let’s say that you’re about one year from your projected retirement, when a ransomware attack encrypts all of your files. What do you do? Pack it in and retire early? This is precisely the situation that the practitioners of Brookside ENT & Hearing Services of Battle Creek, Michigan, have found themselves in - and it may not be over yet.

With World Backup Day coming and going approximately one month ago, it hasn’t been long since we should all have been reminded of the importance of data backup. Regardless, there is never a bad time to discuss the harsh realities of business data loss, and how businesses can avoid it.

With the holiday shopping season winding down, it's the busiest time of the for data collecting companies that compile information on the purchases you make. Are you aware of the extent that your purchases are being tracked? Knowing about data collection may make you want to buy all of your presents with cash.

The late American author Kurt Vonnegut once wrote, “New knowledge is the most valuable commodity on earth. The more truth we have to work with, the richer we become.” Written in the 20th century, it has been put in practice by 21st century businesses. As the Internet has grown, the amount of companies expanded, and the amount of data that those companies collect has grown exponentially, especially now that there is a market for such data.

Today, many of the largest and most lucrative companies in the world, Google, Apple, AT&T, Amazon, Verizon, Facebook and Microsoft are all, more than manufacturers of computer-based goods and services, data brokers. These data brokers create services that they then sell to advertisers that allow them to target you based on the information these companies have of you, which can accurately tell how and what to sell you.

Since nearly everyone has a near-ubiquitously-connected experience there is a lot of data collected, bought, and sold every year and it’s big business. Facebook, a company whose main revenue stream is from selling advertising, made a net profit of nearly $16 billion in 2017. This tells us that if you have people’s data, you have people’s hopes, fears, and dreams, which means you can pretty easily get someone to pay you for access to that information.

For small businesses it’s much less lucrative. In fact, all the data your organization needs to keep, is probably necessary to simply do business, not to sell to advertisers. Facebook voluntarily gets a lot of personal information from every one of their users, as where the typical small business often has to strategize to just get a name and a phone number. The information that is sensitive (mostly customer information that you collect) has a lot of value to the people looking to steal it. So while you aren’t making billions of dollars selling consumer profiles, it is still a mightily important part of doing business, and needs to be secured.

Is Data a Commodity?
Technically speaking, it isn’t. Since a commodity’s value is based namely on its scarcity and the amount of capital that needs to be put up to create it, in both resources and labor, the data that is being purchased isn’t really a commodity. In lieu of the dissolution of the U.S. Net Neutrality laws, this has created the argument in the U.S. that since now it’s up to the telecommunication companies how they want to manage (or more accurately bill) data consumption, that they would throttle and tier service, something that isn’t possible with a true commodity, where there are laws prohibiting those types of practices.

On the other hand, Internet access is something that a majority of the commerce requires, and delivering data is in itself an expensive endeavor (infrastructure spending, development, utility costs, etc.) so telecoms, who are seeing their would-be profits syphoned by over-the-top content providers, and publicly demonized as a result of a very public lobbying effort to gain control of the ability to implement some sort of prioritization strategy, have to find a strategy to sustain their ability to get a workable return on their investments.

Securing Your Organization’s Data
Regardless of what your view of data is, it’s an important resource for your organization, and as mentioned above, it needs to be secured. For one of your company’s most important resources, data can be lost relatively easily, so there needs to be a concerted effort to keep your network and infrastructure free from the threats that could put your data at risk. At Directive, that’s what we do. We ensure organizations like yours get the professional IT expertise you need to work efficiently, effectively, and securely in what is the most turbulent time in computing history. With the litany of threats your business faces everyday, you need experts that have your back. We offer:

• Backup and disaster recovery: With a comprehensive backup and disaster recovery system in place, all of your organization’s data is safe, redundant, and able to be restored on demand.
• Proactive monitoring and management: By keeping a dedicated eye on your network and infrastructure, our technicians can be proactive.
• Patch management: By keeping all of your organization’s software up to date with the latest threat definitions, you can ensure that your software isn’t going to be a problem.
• Access control and threat detection: By having full control over who can access what, and a complete view of the entire network, we can keep people who aren’t supposed to see certain information from accessing it.
• Training: Most times, your own staff is responsible for data breaches and malware. We can train you all on what to look for to ensure that you are doing your best to keep your network and infrastructure free from threats.
• Around the clock support: If three out of every four businesses deal with phishing emails, and over 95 percent of all phishing emails deliver ransomware, chances are that if a mistake were to be made, you will need immediate IT support. Our support and help desk can remediate a lot of your security issues to keep downtime to a minimum.

With data such a major part of doing business today, ensuring you have the right solutions and support in place to be confident that any situation you face will be managed before it becomes a problem is in itself a benefit. Call Directive at (607) 433-2200 for more information.

A database is an incredibly useful tool for organizing a lot of information in a relatively concise and accessible way. Did you know that you can use a relatively common program, Microsoft Excel, to generate a database for your business to use? For this week’s tip, we’ll walk you through this process to help you keep your data organized.

For the small business, being more efficient with resources can make a massive difference. In fact, it can be the difference between organizational sustainability and organizational failure. The bottom line is that, no matter how big or small they are, today’s businesses need to be smarter to compete. As a result, some businesses have begun to utilize data management platforms (DMP) in order to put themselves in a better position to understand their business, their market, and their customers. Let’s take a look at the DMP, and how it works to help businesses like yours be more effective.

It is remarkable how much trust people have in Internet-based companies. Not just that they will fulfill the expectations placed on them, but that people routinely provide extremely sensitive information to these companies without thinking for a second about what they do with it. We will take a look at data collection practices, what Internet companies want with that data, and how millions of people every year become victims because they entrust their PII (Personally Identifiable Information) to corporations that promptly lose it.

It can be easy to underestimate the importance of monitoring your solutions, to adopt an “out of sight, out of mind” mentality. However, the benefits of persistent monitoring were recently thrust into the spotlight, when 24 spammers were arrested in October by the Delhi Police’s cyber cell for impersonating Microsoft support staff and duping American citizens.

What are your chances of being hacked, or targeted by some kind of cyberattack? I hate to tell you this, but they’re probably a lot higher than you might think.

If your business was breached, would it be better to keep it a secret, or should you disclose it to your clients? Uber has proven that trying to hide it is a mistake, and a costly one at that.

Running a business sometimes requires attention to very minute details, and some things must be measured in order to achieve optimal efficiency. You’ve likely heard the terms bits and bytes used regarding data storage or transfer, but do you know what the difference is between them? Today’s tech term is dedicated to this explanation.