Directive Blogs

Your business’ success is heavily influenced by your marketing. Similarly, your marketing’s success is heavily influenced by how accurately your marketing reaches who you want to be talking to… your prospects and even your current clients, your target audiences. They need your marketing to show them that your values align with theirs and that you’ll be invested in their success.

While it might be nice to think that your business can serve “anyone”—after all, being able to serve anyone means that you have the potential to work with everyone—this, unfortunately, isn’t the reality. Even the most accessible businesses will have certain clients that are inherently more valuable than others. These “ideal clients” are critical to identify, so let’s talk about how you can do so.

Marketing is incredibly important for your business’ success, but only if your marketing is reaching your target audience. How do you do this? You need to relate to your clients and potential clients. It’s like when you’re looking for a new sitter for your child, you don’t pick the first person you talk to and your clients aren’t going to just pick you because they see you first. You’re going to interview and talk to the potential sitters and see which seems like the best fit for your child - who likes to go outside and play, who knows CPR and actually gets along with your child. The same thing goes for your clients and potential clients - they want to make sure you value the same things they do and that you care about them.