Do you know what almost every business in the world has in common, from the likes of Walmart, Amazon, and Samsung, to the many establishments (like yours) that have made Oneonta their home? There are actually two things: one, they all use technology in some way to enable their operations, and second, this technology can sometimes stop working.
Nobody likes getting large support bills from technology companies—especially when they are unexpected. This is the case for both the business owners footing the bill and the employees who might be held responsible for racking up the bill in the first place. This puts SMBs in a bit of an impossible situation; either spend money to keep employees productive, or save money and suffer from productivity issues.
It shouldn’t be surprising to think that your prospects—or even businesses you already work with—aren’t going to take you at your word that you and your services are the best option for their needs… as easy as that might make things. No, the hard truth is that you need your marketing to communicate the value your business and its services offer. Let’s go over a few ways you can ensure it does.
Have you ever had one of those projects where you struggle to make meaningful progress because it just feels impossible? While reflecting and thinking through how to approach a challenge is helpful, it’s not always in your best interest to slow down. Sometimes, it takes a little brute force to push through and complete an important task.
“I don’t need to worry about cyberattacks… my business is too small to be of any interest.”
This brief rationalization is one of the most dangerous fallacies a modern business can make concerning cybersecurity, and shows a fundamental misunderstanding of how modern cyberthreats operate. If this has been your mindset, we urge you to read on so we can help set you on a more realistic path.
The cloud has embedded itself in the way that modern businesses manage their technology. By providing a way to access important data and applications on a whim, the cloud has made it easier than ever to stay productive both in and out of the office. How does your business plan to leverage the cloud in 2016?
Get the Knowledge You Need to Make IT Decisions
Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.
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Oneonta, New York 13820
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