Chances are, you've sat through some really exciting and useful webinars. But, there's probably more of a chance that you've sat through some pretty dull ones as well. Have you ever considered hosting your own?
If you're not familiar with the idea of a webinar, we recommend sitting in on a few before you go ahead and launch your own. A webinar is an online presentation where a professional is able to explain a topic, service, or product over slideshows that are projected to your computer screen in real time. This method of communication with prospects and clients is actually a brilliant marketing move for the following four reasons.
Educational Marketing
Webinars serve a unique purpose of educating and informing an audience, while giving them an opportunity to engage and ask you questions about your information. An audience engaged in an educational marketing platform is 29 times more likely to buy your product or service and will be 94% more satisfied with their purchase. Additionally, an informed audience is 93% more likely to tell their friends about a product than if they came about the information via traditional marketing tactics. Provide valuable content and keep the conversation rolling, it'll pay off!
Lead Generation
Hosting a webinar is an excellent way to generate leads and interested prospects. By advertising your webinar event, you'll end up generating a list of contacts who are at least interested in your expertise. Hosting multiple webinars over a period of a few years will provide a firm lead base to build some other campaigns around.
Relationships
Through a webinar, your audience is able to hear your tone of voice, humor, and passion. This adds a whole new level of communication to the relationship that you've previously been cultivating by email. In most cases, increased communication results in better relationships, even if just slightly, and in business, stronger relationships mean better business partners. The only way you could lose is by lacking professionalism in your presentation.
Sales
Webinars generate sales from people who are interested in your product or service. You'll want to fashion your presentation to appeal to a current problem faced in the industry, and provide your company's solution to the problem. Even if no deals are closed directly from the event, the audience will come away knowing that your solution exists.
Webinars are an exciting medium for you to present your business culture and personality to both new prospects and trusted clients. The idea of making a presentation like this may seem overwhelming, but it's well worth the work. Fortunately, you don't have to plan an event like this alone. Directive can help you plan out your presentation, suggest fitting webinar software, and help you get ready for your first event. Just give us a call at (607) 433-2200 to get started!
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