Directive Blogs

Picture this: a potential customer in Oneonta needs a service you provide. They pull out their phone and type "best [your service] near me." What do they see? If your business isn't popping up with a map, glowing reviews, and easy-to-find hours, you’re not just missing a click—you're losing a customer. Your Google Business Profile isn't just a listing; it's your digital storefront, and it's time to make sure yours is open for business.

Capturing leads is only the first stop. Turning them into clients? That’s where the real challenge lies.

Success isn’t just about making a good first impression—it’s about maintaining the momentum. A well-crafted email nurture sequence bridges the gap between initial interest and long-term commitment, providing a scalable and strategic way to guide leads through the sales funnel. 

Search Engine Optimization is important, but being found online goes beyond whether your website is optimized. 

Let's discuss expanding your digital presence beyond your own website. Building your reputation and authority outside of your website is where off-page SEO comes into play, and it's vital for attracting high-value local clients. Here are some powerful off-page SEO tactics that can significantly assist your business’ marketing.

Email marketing can be a powerful marketing tool for businesses. After all, you want to stand out enough that you get noticed, clicked on, read, and interacted with. To maximize the effectiveness of your efforts, it's beneficial to approach your email marketing by following a few key best practices.

Let’s talk about some of these email marketing best practices that your business can and should utilize the next time you take advantage of this particular marketing medium.

Success and failure aren’t just about how motivated you are. Most of us who own and/or operate a business are very detail-oriented, and it’s easy to get tangled up in the small details. Sometimes, getting stuck on the minutiae can really get in the way of launching and succeeding.

Let’s discuss some common pitfalls businesses often get stuck in that prevent them from driving their operations forward. 

With technology being such a massive part of business today, many organizations are looking to use it to their advantage. One aspect of the business that is increasingly significant is their ability to stand out amongst their competition. Let’s take a look at a few technologies that can improve your organizational marketing efforts.

Your business’ Facebook Page is about as important of a marketing tool for your business as your website is. For some of your prospects, your Facebook page is their introduction to you and your business. With that being the case, you, no doubt, want to make not only a good impression on your clients and prospects, but you’ll also want a URL that is easy to market and share.

We tend to focus a lot of our time on this blog talking about the technologies that businesses can (and usually should) use as a part of their operations. However, without clients or customers coming in, there’s only so much good that these technologies can do. That’s why we wanted to briefly touch on a few technologies that can help you attract more people to your business so that all the other IT solutions we recommend can live up to their potential.

Innovation is important to businesses because there are advancements in technologies and strategies that are made all the time that help to improve these businesses’ processes. Although there are several niche business communication strategies to consider—which may apply to your business—we’ve listed the top five universal strategies that all businesses should regard as critical:

Ever notice how some websites don’t change much for years or even decades, while others age like milk? Of course, then there is your own website, which, depending on how you feel about it, will either feel outdated after a couple of years, or you’ll love the design so much that, to you, it’s timeless and never needs a change.

We’re going to look at how web design standards have changed, how to stay ahead of the curve to get the most time out of your website, and talk about some of the more frustrating things that you might need to prepare for with modern websites.

Recently, Google has updated its requirements to run local ads from 1 review to 5 reviews. If you’ve been neglecting collecting reviews, now is the time to start, as they increase the value of your marketing efforts.

Your website is the primary marketing tool for your business, and as such, it must look and operate as expected. It has become a pretty standard practice for smaller businesses to use prebuilt WordPress or Joomla templates as opposed to paying a designer to build a custom website from scratch. It saves money, and it gets you, essentially, the same end result. However, not all templates are created equal. An inferior template or theme will end up costing you in the end.

Marketing often tends to get put on hold in favor of other aspects of running a business. Doing this eventually costs you later on. If you're going to have to market your business anyway, there is no real reason to put it off. In fact, there are several reasons to market your business. We’ll save you some time and not overwhelm you with all of them. Here are two major reasons why you should be marketing your business:

The Google My Business application has assisted business owners in managing their online presence for some time now, having gone through numerous name changes in its time. However, Google has one final change planned for its application. 

Many businesses believe that, as long as they have some keywords, they have an SEO plan in place. Moreover, they feel that once they have an SEO plan in place, they are done and if they don’t rise in placement then SEO doesn’t work. The reality is SEO isn’t a strategy, it’s a tactic, and SEO requires the support of other tactics in order to be successful. Here are three reasons why SEO might not be working for your business.

As a business owner, you’re proud of your company’s logo because of everything it represents. Do you love your logo enough to get it tattooed on your body? What about your staff? Would they be willing to make such a permanent commitment to their job? Yes, tattoo marketing is a real thing. What can your business learn from this bold marketing trend?

While SEO is critical in helping your website rank higher in the search results, long gone are the days where you focus solely on your keywords. Backlinks are one of the numerous SEO tactics you should explore to drive traffic to your site. Take a moment to learn why backlinks should be a part of your SEO marketing strategy. 

Marketing is an integral part of the business process. If your business isn’t allocating any time to marketing, then your business isn’t growing. However, if you allocate too much time to marketing, you take time away from other aspects of the business process. You can escape this trap by utilizing your time marketing effectively and efficiently.   

Here are 4 ways you can optimize your marketing to save time!

Marketing your business may seem like a huge endeavor, or that you need to be a marketing mastermind to actually effectively market your business, but that is not true. If done right, marketing can be done without any stress or hassle. Where do you start? With a plan of course!

When it comes to search results, all search is local. The more connected you are to your community, the better your chances are to rank higher in local search results. While there are a variety of steps to increase your local search marketing, the most basic, but critically important, is to ensure that Google knows where your business is. If your NAP (Name, Address, Phone Number) isn’t consistent throughout your presence on the internet, there is a chance that you may not appear in your localized search results.