Directive Blogs

With productivity being a massively important metric for every business, situations like the ongoing COVID-19 pandemic create a lot of fear and uncertainty; especially with businesses having to find new ways to go about doing things so that they can keep revenue coming in. This week, we thought we’d take a minute to look into how businesses have made it this far and how each element of a business has had to react to the ongoing crisis. 

If you're like most businesses who managed to remain open during these trying times, you have had to make a wide range of changes. The question is, are your customers aware of them? Do they know your new business hours or your COVID-19 precautions? Is your only communication tool a piece of paper taped to your door? Now is the time to take advantage of one of the most potent business communication tools available: Google My Business.

Social media has established itself as a main communication tool for personal use and businesses alike, yet many local businesses aren’t using it to its full potential. If you’re a business struggling with your social media presence, learn how the Ultimate Social Media Rig can get you up and running.

The rollout of vaccinations have brought many businesses the hope of returning to normalcy, to a time before COVID-19 was the driving factor in how they ran their business. However, the reality is, most companies will not be returning to pre-coronavirus operations; the “new” normal is just the norm now. Your team and customers have adapted to the way things are done now, not the way they were done before.  

As vaccines are showing promising results, we finally seem to see a light at the end of the COVID-19 tunnel. While it is still early to “look back on” the pandemic (after all, we are far from out of the woods), it makes sense to look to the future and consider how the lessons we’ve learned will continue to impact us—and this is perhaps nowhere truer than in the workplace.

Today is Christmas day. In normal years, you would be bundling up to go to visit family and friends or preparing to host them.

As the country continues to embrace remote work and distance learning, the digital divide has become more apparent. In fact, according to a Newsday article, New York State ranks 26th in the nation in regards to the percentage of households with school children not having broadband access, any internet access, or computers. The digital divide has been ongoing for decades, but it has taken the pandemic to finally put the focus on it and bring it top of mind.

Unfortunately, we are not yet rid of the concern of COVID-19 and the impact that it has had on business survivability. With “business as usual” requiring a few drastic adjustments to continue, it is important that small businesses are able and willing to embrace these changes. Research conducted by Salesforce presented in their fourth Small & Medium Business Trends Report shows that many businesses are seeing the importance of these changes.

The world isn’t the same as it was at this time last year. With months of question marks surrounding business, and with more people than ever searching for their place, companies have had to make some operational concessions that, if we were to assess the situation today, don’t seem to be going anywhere, anytime soon. 

The benefits of having the ability to work remotely certainly outweigh the alternative, but that doesn’t mean you shouldn’t work through some of the drawbacks. Doing so will make your remote work experience the best it can be. Here are three tips to keep you engaged and productive while you work remotely.

Data security is always a challenge that businesses must rise to meet, but the COVID-19 pandemic has complicated things significantly by creating situations that make ensuring this security even more difficult. Let’s go over the impacts that many organizations—especially those in the healthcare industry—have had to deal with due, in part, to the coronavirus.

Many workplaces have started the processes necessary to safely return their employees to typical operations. However, this is going to involve no small amount of preparation in terms of your business’ technology and proactive planning. Let’s consider the different approaches that you could take as you resume operations in a way that helps protect your team while still enabling work to be done.

Keeping your network and infrastructure free from threats is always a priority, but with so many people working remotely businesses have encountered problems doing so. In fact, hackers, known for their opportunism, have been ultra-opportunistic during this period and it is causing many headaches for network administrators. Let’s take a look at some statistics that are definitely concerning as we head into the fall, where many experts expect the virus to become more problematic. 

We often discuss the “new normal” for businesses post-coronavirus and focus on the need for organizations to update their businesses to continue to complete and, most importantly, remain operational during the lockdown, most notably remote workers. However, the reality is there are many businesses that can’t readily take advantage of a remote workforce, due to the nature of their business. Here are some tips to help your business thrive, even if you aren’t able to take advantage of remote work.

Since the beginning of the COVID-19 situation in March, creating a vaccine has been a major priority. True to form, hackers have begun targeting the very organizations responsible for the vaccine trials. There’s a lesson to be learned, today we’ll discuss it.

In a rare turn of events, Google and Apple have teamed up with local governments to help slow the ongoing spread of COVID-19. How would you like an app that could notify you if someone you had been in proximity to had tested positive for COVID-19? As useful as this collaboration could be to staunching the pandemic, many people are in uproar about it, and have begun to spread misinformation.

There is no question that the COVID-19 pandemic has had no small impact on the way that business is conducted. A considerable part of that impact is directed toward the technology that powers these businesses. One way or another, the way that businesses use their technology is bound to be influenced before all this is over.

Many users are noticing or just starting to hear about Google and Apple’s initiative to work with local governments to provide an easy way to help users prevent getting infected with COVID-19. The idea is that, if a local or state government wanted to build an app for users that would tell them if people nearby have been tested positive for COVID-19, they would get a notification on their phone. 

This, of course, raises many questions and concerns about privacy, but a lot of people are being warned that this has been forced onto their phones already, and that just simply isn’t the case. Let’s take a look.

For the months that COVID-19 has been around, everyone has done all they can to hold on to their business. They have closed down, they have closed their offices and forced their employees to work from home, they have borrowed money and scaled back or eliminated their 2020 plans. It would be nice if all that sacrifice would pay off, but the frustrating reality is that there is going to be a lot of sustained discomfort for a lot of business owners. Let’s take a look at some things small business owners should consider as they reopen their businesses. 

Things are still very up in the air when it comes to the pandemic and New York state’s reopening. At the time of writing this, most of Upstate NY is entering Phase 4. That said, social distancing and contact-free interactions will most likely be with us for some time. Is your business ready to conduct business in a post-coronavirus world?