Directive Blogs

If you want to impress the boss, it helps to make yourself look as impressive as possible. One way to do this is to be particularly engaged and responsive in your email practices… and to accomplish this, it helps to keep your inbox organized and managed.

Let’s go over some simple tips that you can use to show off how professional you are with your emails as you use Gmail.

When you send an email internally, the basic expectation is that it'll be read and addressed. However, in the chaotic environment of a busy business—especially for smaller teams juggling an immense workload—emails can, and do, slip through the cracks. If your team relies primarily on email for communication, a reliable email archiving system is a necessity to prevent lost messages from creating a disaster.

The average email inbox can easily become packed with so many unwanted messages… not necessarily spam, per se, but threads and feeds you’re just no longer interested in. Fortunately, there are capabilities baked into Gmail and Microsoft Outlook alike that allow you to remove these messages from your concern.

Capturing leads is only the first stop. Turning them into clients? That’s where the real challenge lies.

Success isn’t just about making a good first impression—it’s about maintaining the momentum. A well-crafted email nurture sequence bridges the gap between initial interest and long-term commitment, providing a scalable and strategic way to guide leads through the sales funnel. 

There are times when you might make changes to a file, only to wish to revert back to the previous version. Sometimes you’ll accidentally overwrite an important existing file, and sometimes someone else will make edits to a document without permission. All of these situations warrant version control, or having the ability to view different iterations of a file. Here’s why you need to have version control in place, as well as what’s at stake if you don’t have it turned on.

You’ve probably heard of phishing attacks, but if not, the best way to explain it is with the legend of the Trojan horse. In ancient times, the city of Troy fell when a raiding party, hidden within the belly of a constructed wooden horse, was allowed past the gates. The lesson: deception is the most powerful weapon one can employ, and cybercriminals will use it against your business.

If you’re reading this on the day it's posted, it's Wednesday. How often have you had to rewrite the same messages, over and over, in your internal reporting and client interactions so far this week? Probably quite a bit, and certainly more than you’d prefer.

The trouble is, this is all wasteful. Not only does replicating this message over and over spend valuable time, but it also uses up mental energy… plus, simply copy-pasting can easily lead to errors and oversights. Fortunately, modern email platforms offer templates that can be used to generate consistent and quality messages. Let’s review how.

Email marketing can be a powerful marketing tool for businesses. After all, you want to stand out enough that you get noticed, clicked on, read, and interacted with. To maximize the effectiveness of your efforts, it's beneficial to approach your email marketing by following a few key best practices.

Let’s talk about some of these email marketing best practices that your business can and should utilize the next time you take advantage of this particular marketing medium.

If you’re like most professionals today, you know that writing emails can be a surprisingly time-consuming task. You want to sound professional but not stiff, friendly but not casual, clear but not robotic. What’s more, when your inbox is already overflowing, the last thing you want is to stare at a blinking cursor trying to craft the perfect response.

Phishing and email-based attacks are now the #1 method cybercriminals use to infiltrate business networks. These deceptive tactics are growing more sophisticated by the day—tricking employees into clicking malicious links, downloading harmful attachments, or handing over sensitive data.

No matter how advanced your IT infrastructure is, it only takes one uninformed click to compromise your entire system.

Have you ever suspected that a hacker could silently observe your email interactions with your clients and your staff? If you manage your own email infrastructure, we want to highlight the importance of email encryption. Encryption keeps your business’ email communications secure and compliant so you can worry less about security and privacy to focus more on running your business.

While we all know how much magic the workshops up at the North Pole rely on to produce presents for the good children of the world, we have it on good authority that they also rely on quite a bit of technology. For instance, there are a lot of letters that need to be sorted and read before Santa’s big ride. Let’s read up on what our partners up north frequently deal with in their critical operations.

Can you tell the difference between your colleagues and a scammer with access to their email account? This is essentially what a business email compromise attack involves—a scammer initiates a phishing scheme using an internal mode of communication. These scams are also observed in schools, making them dangerous in the education sector.

Let’s say you get an email from a close friend. It looks like it’s legitimate, until you check the contents of the message. It’s an advertisement, or it’s trying to get you to click on a link to see something “important.” Regardless of what the content of the message is, you should probably slap that bad boy in the Spam section of your email inbox. You’ve just been the target of email spoofing, and it’s more common than you might think.

If you are a Gmail user, you might have noticed the different inbox categories available. This makes it much easier to reach “inbox zero.” With the “priority inbox,” you can achieve this feat without so much as breaking a sweat—unless you count sweat from how much you’re laughing at how easy this tip is to pull off.

Email is a great communication tool. However, certain things are just unsafe to communicate via email.

Let’s go through a list of such things. Better safe than sorry, after all.

Do you have trouble keeping up with your email inbox? You’re not alone; business professionals all over the world struggle to get to the fabled “inbox zero.” If you want to change the way you manage your inbox for the better, you should consider the RAD method. It might just change your life.

The proposed ideas here come from Nick Sonnenberg, founder and CEO of Leverage.

Phishing is one of the most prevalent forms of cyberattacks out there today, taking many forms and affecting everyone from individuals to entire organizations. Any business operating today needs to be aware of the numerous shapes that phishing can take. 

All it takes is one oversight to potentially undo any benefits your cybersecurity protections and other best practices may deliver. For instance, even if you have things like multifactor authentication in place, a phishing scam or even some malware varieties could potentially give an attacker access to your email… and all the data your messages contain, just sitting in your inbox.

We often advise people to steer clear of clicking on suspicious links, but distinguishing between a legitimate URL and a dubious one has become increasingly challenging. Not only have malicious tactics evolved to the point where everyone has to stay on top of their game to not be fooled, these threats are almost pervasive so they are coming at people from all types of directions. We thought we would focus on a single punctuation mark that can make all the difference in whether a link is legitimately safe or potentially dangerous.