Directive Blogs

For years, Facebook was the undisputed king for businesses seeking online engagement. Its massive user base offered unparalleled reach, connecting companies with billions globally. Sophisticated tools allowed precise audience targeting based on demographics, interests, and behaviors. Businesses effectively built brands, fostered communities through direct interaction in comments and groups, drove website traffic, and even handled customer service, often benefiting from significant organic visibility.

However, as time has passed, the landscape has dramatically shifted.

Last week we went through some of the issues that Facebook is dealing with in regards to its security and data privacy. Today, we thought it would be helpful to give you the tools you need to protect your privacy on Facebook.

Facebook remains one of the most visited places on the Internet. Meta (the parent company to Facebook) also features WhatsApp and Instagram on their roster and has faced numerous security and privacy failings over the years. In this week’s blog, we’ll take a brief look at some of the most noteworthy.

You can do everything in your power to secure your social media accounts and lock down your privacy settings. Still, at the end of the day, social media users expose themselves to a torrent of information and content every time they log on. As a civilization, we’ve never really had something like this before. These platforms curate content that the user wants to see to keep the user coming back and staying longer. It’s inherently designed to be enticing and addicting, which is dangerous for certain individuals.

Then, there are scams and an endless stream of grifts that pose a wide range of additional problems for users.

Let’s talk about ways you and those you care about can be safer on social media.

Social media is constantly evolving, and if the big social networks had it their way, it would be the only place people go when they log onto the Internet. Whether you have strong feelings for or against social media, or perhaps you are indifferent, it’s important to understand how to protect yourself when using social media.

Chances are your business has a social media presence in at least some capacity, as it’s a good way to drive traffic to your business. However, hackers want to leverage this benefit against you. A new malware specifically targets Facebook business accounts to launch malicious advertisement campaigns using your own money against you.

Your business’ Facebook Page is about as important of a marketing tool for your business as your website is. For some of your prospects, your Facebook page is their introduction to you and your business. With that being the case, you, no doubt, want to make not only a good impression on your clients and prospects, but you’ll also want a URL that is easy to market and share.

Businesses have been able to create specific pages to represent themselves on Facebook since November of 2007, opening the door for many great opportunities. If you haven’t established a presence for your business on the social network, or you haven’t fully utilized it to this point, you’re missing out.

Let’s run through three reasons that a Facebook presence is an excellent asset for your business to have in support of your marketing efforts.

Social media can be remarkably overstimulating, and for some users this is a problem which is difficult to navigate without giving it up entirely. If you want a nice middle-ground to terminating your account entirely, you can instead curate your news feed by unfollowing accounts that don’t enrich your day. Let’s go over how you can do this.

The metaverse is a buzzword that many companies have been throwing around in recent years, but what is it, exactly? You might want to sit down for this one, as it is going to get a little complicated and, perhaps, even a bit confusing. We’ll do our best to unpack what the metaverse is, why there is such an emphasis on it these days, and what you might expect to see from a metaverse in the future.

Hackers have often used email to trick users into clicking on fraudulent links or to hand over important credentials through phishing scams, but these are usually blocked by an enterprise-level spam blocker. However, hackers have learned that there is indeed a way around these spam blockers, and it’s through popular social media websites.

Facebook is many people’s favorite—or at least most used—app and it does bring value to people by letting them keep tabs on friends and family, or grow their businesses. It has grown to be one of the largest, most successful software technology companies in the world. Unfortunately, with that type of exposure comes the responsibility of securing massive amounts of personal data. In this quest, they leave a lot to be decided. Today, we take a look at the situation Facebook is in as they are dealing with one of the largest data leaks in history.

As the owner of a business, one of your number one tasks is to grow your business. Simply put, without the revenue new contacts bring in, you’ll likely grow stagnant. While word of mouth is great, there is a limit to how many people you can meet. You have to market, advertise, and promote your services to reach a wider audience. In terms of reach, social media can provide access to a nearly unlimited source of leads. 

Social media allows businesses to reach millions of potential customers all over the world. However, most people don't want to be 'marketed' to. Moreover, they have various methods to tune out your message and your business from their Facebook feed. Take a moment to learn how to use social media to create leads without giving the impression you're 'marketing.'

With all the personal information users entrust to Facebook, it's no surprise that scammers are also on Facebook, often posing as friends. When using Facebook, you will need to be aware of this scam in order to keep your personal information safe. Here are four characteristics of a fake Facebook profile that you should consider before confirming a friendship.

As the owner of a business, one of your number one tasks is to grow your business. Simply put, without the revenue new contacts bring in, you’ll likely grow stagnant. While word of mouth is great, there is a limit to how many people you can meet. You have to market, advertise and promote your business to reach a wider audience. In terms of reach, social media can provide access to a nearly unlimited source of leads.

Social media - we can’t live with it, but we really can’t seem to live without it. People who frequently read our blog will notice how often we discuss Facebook, one of the biggest players in the social media space. Seeing as privacy is one of the biggest concerns today, we’re wrapping up our short series on Facebook by reviewing the settings you might not have realized were options on your Facebook profile.

Recently, I was asked to speak at a breakout session called "Jumpstart Social Media for your IT Business" at the ConnectWise PSA 2009 Partner Summit. What a great event, we learned so much for our MSP practice, we are still implementing!

Some of the power point slides from the breakout show our Project Plan for rolling out our "Ultimate Social Media Rig". We promised to get the project plan posted on the site. Rather than post just screen shots, we made it easier for you to get started and typed it up too, copy/paste ftw.

Social media is not only one of the main drivers of traffic to your site, but it is also a primary tool for the marketing of your business. Social media is particularly valuable to smaller businesses, as it can level the playing field in regards to the ability to communicate with an audience. Unsure of how to find the time to set up, customize and develop an effective social media plan for your business? Now’s the time for The Ultimate Social Media Rig.

We’ve been talking about Facebook quite a bit on our blog, and for good reason - we’re all concerned with our privacy, and Facebook has been notoriously front-and-center when it comes to Internet privacy. In this post we will break down Facebook’s privacy settings to help you gain control over your personal identity while using the social network.