While it might be nice to think that your business can serve “anyone”—after all, being able to serve anyone means that you have the potential to work with everyone—this, unfortunately, isn’t the reality. Even the most accessible businesses will have certain clients that are inherently more valuable than others. These “ideal clients” are critical to identify, so let’s talk about how you can do so.
When it comes to running a successful business, customer confidence is everything. It can make or break your business’ reputation. If you’re too reckless with your customers, why would anyone else be willing to sign on with you? Thankfully, there are plenty of ways you can build customer confidence, and technology plays a pivotal role in many of them. Today, we want to explore how you can build customer confidence through the use of business technology solutions.
In sales, context is everything. Crafting a compelling sales presentation remains a cornerstone of successful business interactions. In today's rapidly evolving landscape, merely delivering information is just not enough. The true measure of a presentation's success lies in its resonance with the audience. For everyone involved in the sales process, understanding this dynamic is crucial for driving meaningful engagement and fostering lasting connections.
As a small business, we’re sure you want to improve your profit margin so that you can offer more exciting and innovative services or products. One way that many businesses bleed capital is through their IT expenses. While it might make sense on paper to address technology challenges only when they present themselves, the truth is the exact opposite.
If you spend a little time getting to know any of the Chase family, you’ll know we love our motorcycles. Owning a motorcycle isn’t just about purchasing an expensive piece of equipment and riding it around town; it’s a hobby that consumes your time (and your wallet). In many ways, it’s similar to running a business.
Annually, on March 31st, World Backup Day serves as a dedicated reminder to highlight the pivotal role of regular data backups in ensuring the seamless flow of information. While this awareness day effectively emphasizes a foundational best practice, we strongly advocate for an ongoing commitment to the continuous maintenance and safeguarding of backups, extending well beyond the confines of a single day.
Your website is the roadway for all digital information about your company’s services, products and vision. Leveraging your website to generate and convert leads is pivotal in today's digital landscape. In this article we will discuss six marketing tools that, when utilized adeptly, can guide potential customers directly to your digital doorstep.
As technology continues to evolve at a rapid pace, businesses need to stay ahead of the curve. That’s where an IT consultant comes in. Whoever is currently managing your IT and providing technical support should have a pretty good idea of how your business works, and they should be able to help you plan and implement new technologies that will help you remain competitive in this always-changing landscape.
Search engine optimization can be a relatively simple concept while simultaneously being complex and nuanced. On the surface, Google advises us to focus on having a quality website and content to match, while behind the scenes, hundreds of secret metrics are weighed and balanced to deliver your ranking. Then there are the experts who have purportedly cracked the code or figured out the “one easy fix that brings instant success.”
This goes out to all the business owners, managers, department heads, and other leaders in the workplace who have to field user complaints and issues.
Being in this position can be hard, because you often have to say no. No, we can’t change the timeline or increase the budget for this project. No, we can’t do XYZ that way because it would break compliance. No, we can’t get new hardware/software in until we get it approved in the budget. Repeat ad nauseam.
From managing customer data to conducting online transactions to keeping your staff on task, technology plays a crucial role in every aspect of business operations. As a result, businesses need reliable IT support to ensure their systems are running smoothly and securely. While some businesses opt for in-house IT departments, others choose to outsource their IT needs to managed IT service providers. In this blog post, we will explore why paying for managed IT services is a better alternative to in-house IT departments.
This is a comprehensive guide for businesses in Otsego County on picking a reliable, capable phone system. The truth is, businesses throughout Oneonta and the surrounding area have been at a bit of a disadvantage over the years, as local telecom providers haven’t been keeping up with modern technology, and the alternative options are geared towards residential use.
Let’s explore the latest trends, features, cost savings, and benefits of modern phone systems, to ensure that your business gets a solution that helps you stay ahead of the competition.
I was meeting with an old colleague the other day. We met over Microsoft Teams to just check in and see how they were doing—no real itinerary, just to check in with a familiar face that I haven’t personally talked to in a few years. They had a little trouble getting into Microsoft Teams, since they were used to Zoom. I patiently smiled and helped them through it, and told them “No worries, it’s always the little differences that complicate things!”
At the time, I said this just to be empathetic. At first, the nerdy computer-geek part of my brain told me that the process to get into a Zoom meeting vs a Teams meeting, from their perspective, is exactly the same. But after the call, I really thought about this small interaction, and you know what? Things have gotten complicated.
Google's Project Zero, a team of security analysts employed by Google who are tasked with finding zero-day vulnerabilities, has found critical security flaws in Samsung modems (used in smartphones and other communication devices). This flaw could enable hackers to remotely gain access to vulnerable devices without any intervention from you, the user.
Our blog last week covered how patience is an important part of the most successful and productive employees’ arsenal. This week, we want to cover how you can help your employees be more patient. If you know someone in your office who could take things down a notch, this is just the blog for you with four suggestions that might do the trick.
Depending on the size and complexity of your organization, managing technology can easily become a full-time job. If you are only calling a technician when you are dealing with a computer issue, then you might be sitting on a ticking time bomb. Whether you have internal staff responsible for managing your IT, or you rely on a third-party, you’ll want to make sure the following tasks are getting done.
Today’s businesses need to be prepared for threats of all kinds…that’s unfortunately just fact. Modern cyberattacks are not only getting more effective, they’re also able to be a lot less discerning about who they target. This creates exponentially more risk for businesses of all sizes. Let’s go over how you can develop a cybersecurity strategy that helps temper this risk a bit.
Get the Knowledge You Need to Make IT Decisions
Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.
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