Directive Blogs

No matter how big your business is, you’ll always have technology expenses. It’s just a fact of the current workplace, and your profits will be inexorably tied to how well your IT works for you. Furthermore, the more IT costs rise, the more impact small and medium-sized businesses will feel from them. Today, we wanted to address this issue and how you can minimize the frustrations that stem from seemingly uncontrollable technology costs.

Central NY residents who use Sidney Federal Credit Union have been seeing a rash of phishing scams that could put their information and their money at risk. Here’s what we know so far, and how to protect yourself from this targeted scam.

Who doesn’t love nostalgia? Throughout history, people have always looked back at the “good old days” and we wanted to explore some of the weird and wacky technologies and trends that didn’t quite stick the landing for the long run, and some that ended up unintentionally paving the way.

If your business has five or more computers, or an expensive server, then you need access to a professional who can provide technical support. There is a huge difference between a local guy who can fix a computer and a professional who understands the intricacies of a business network—think of it like asking your pizza delivery guy to serve your entire extended family a Thanksgiving dinner.

The effectiveness of your business’ IT security is largely contingent on how your IT operates. As a result, it is extremely important to ensure that your staff understands the role they play in protecting your business’ assets. This month, we discuss what you should prioritize when putting together a security training platform; an essential part of any business’ attempts to keep their IT secure. 

Recently, Google has updated its requirements to run local ads from 1 review to 5 reviews. If you’ve been neglecting collecting reviews, now is the time to start, as they increase the value of your marketing efforts.

Here at Directive, we’re big fans of the Keeper password management tool—so much so, that we’re sharing how you can use it to manage and clean up your personal passwords. We’ll start by telling you how to set it up and get started.

Working from home isn’t as simple as it sounds for many users. There are a lot of things to consider, ranging from comfort to security. Considering that a lot of people first started to think about working from home two years ago under duress, it’s worth looking at your current situation and determining how you can improve it.

When it comes to your business’ visibility online, your search engine optimization (SEO) strategy plays an absolutely critical role. While SEO is influenced by a lot of different factors, we wanted to focus on one way you can boost it: your Google Business profile.

For many businesses (and employees), remote work has been a godsend, while proving its value and efficacy as a viable means of productivity… particularly when certain health crises make gathering in the office an unsafe prospect. Recently, businesses have adopted somewhat-hybridized approaches to their work processes. While this is clearly a wise move for the business, it also opens the door for some otherwise unprecedented challenges.

Businesses around central New York have a few options available to them when it comes to their IT needs. However, in order to receive the best services and support for them, they need to select the right provider. While we are admittedly biased, we wanted to share some of the questions that we would ask any IT or computer consultant we’d work with and trust with our network.

Let’s get right to it: if your computer has something wrong with it, it is going to get in your way. It’s going to be slower, it’s going to crash, it’s going to stop you from being productive. That’s just the start of it, too.

Apple’s release of iOS 15 and macOS Monterey will offer a new feature called Mail Privacy Protection. If an Apple Mail user enables this feature, it will limit the ability for marketing software providers, like Mailchimp, to accurately determine the following:

What kinds of communication tools does your business utilize on a daily basis? Chances are that your communication infrastructure can benefit from some of the latest and greatest solutions on the market. Communication is one aspect of your business that you definitely do not want to skimp on, as failing to implement the proper tools can bleed into other aspects of your organization, including operations and, in return, your bottom line.

It is undeniable that businesses have increasingly been relying on technology. The past year has been especially digital as millions of people were working remotely. Many of these people required some type of technology support. Today, we are going to discuss how companies like ours were able to provide comprehensive IT support to so many people while they worked from home.

March 31 is World Backup Day. Data is a commodity, but unlike other commodities--it can be replicated without hurting its value. As a result, data backup has become a critical need for the modern business. World Backup Day has been created to remind people to protect their assets by backing up their files.

With all the communication tools that businesses use today, there still is no more important option than the telephone system. Unfortunately for small businesses, the telephone system can be expensive and hard to manage. However, there is a way for you to get a fully featured telephone service with some of the most important tools your business needs, at a fraction of the price you currently pay for your enterprise telephone system.

The top question many businesses ask is how to find qualified leads. In today’s marketplace, having a website, and expecting the dollars to roll in is a fool’s errand. There is more competition than ever before, and business owners are less likely to seek out new ways to spend money. You need to put yourself in front of them.

Quick, off the top of your head, how many network switches are in use at your office? How many wireless access points? How many routers are past their warranty or no longer getting support?

That’s not a question most business owners are asked on a regular basis, and we don’t really expect you to be able to rattle off the answers. You should have all of that information documented though.

We’re getting close to the end of 2020. Finally? Has it been a long year for you? Has it gone by really fast? I think every other day I have a different opinion about it.

Either way, it’s time to look at 2021. A fresh start, a clean slate. I think if there is one big mindset all business owners and C-levels need to take into consideration for 2021, it’s their people.