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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Social Media Scams are on the Rise

Social media scams are fraudulent schemes or deceptive activities that take place on various social media platforms. Users of Facebook, X (formerly Twitter), LinkedIn, and dozens of others have been victims of these attacks. These scams can target users of all ages and backgrounds, and they aim to exploit people's trust, curiosity, or lack of awareness. Social media scams come in various forms, and here are some common ones.

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Why You Need a Custom IT Strategy for Your Business

A company’s IT strategy can define how it handles its entire operational strategy. That’s why it is so important to carefully consider your organizational approach to IT. Not only does it allow you to align your IT, and its support, to your business’ goals, but it also allows you to consider the circumstances that you operate under and find viable solutions to business problems. That’s not all. Let’s list some of the reasons that businesses should consider customizing their IT strategy to their business initiatives.

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USB-C? Thunderbolt? What Ports Should My New Laptop Have?

We’re at a weird point in the technology world (but honestly, when is it not at least a little convoluted?). Right now, modern technology has been slowly shifting between a few different technologies and consumers and businesses are stuck in the middle trying to figure out what to do and how to future-proof their hardware investments.

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Be Careful Not to Get Scammed on Social Media

Social media scams encompass fraudulent activities and deceptive schemes that occur across various social media platforms. These scams target users on platforms like Facebook, X (formerly Twitter), LinkedIn, and numerous others, irrespective of their age or background. They exploit individuals' trust, curiosity, or lack of awareness. Social media scams manifest in various forms, and the following are some common examples.

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Cyberthreats Threaten Your Entire Business

Countless challenges arise for businesses, ranging from supply chain disruptions and employee turnover to the unpredictable forces of natural disasters. Among these challenges, cyberattacks stand out as an inconspicuous yet highly menacing threat. In this article, we delve into the various ways cyberattacks endanger your business and provide insights on how to prepare for them effectively.

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The Cloud Has Everything!

It was only a few years ago when many of us in the IT industry simply did not trust the cloud. There was too much at stake and there simply weren't the robust options that have come in the subsequent years. Obviously, this has changed pretty rapidly and today’s cloud options are quickly becoming the norm.

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Business Disaster Comes in Many Different Forms

In business, there are always issues that need to be met. Often, there are so many that finding which ones to give priority is a chore all in itself. Choosing the best path forward depends on the situation, so when you are considering your organization’s disaster recovery you have to take into account every troubling situation your business can encounter. This month let’s go through some of the most prevalent disasters that a business can face. 

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5 Huge Benefits of Using the Cloud

Cloud computing has undeniably become one of the most important tools a business can use. Most businesses use some form of cloud computing, with 4-of-5 using multiple SaaS applications, virtualized computing environments hosted in the cloud, or other cloud-based tools. Let’s take a look at some of the benefits of using cloud computing.

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How You Can Use Technology to Free Up Capital

Businesses need money to operate and sometimes it can be awfully difficult to find enough financial wiggle room to do the things that you want to do after all the bills are paid. Finding the right technology can help. By building a more efficient business, tasks take fewer resources to accomplish and that provides opportunities such as better revenue generation or the ability to reallocate certain resources to better fit your organization’s immediate goals. Let’s take a look at some tech that can help achieve this goal.

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Which is Better? Wired or Wireless Connection

Make no mistake about it, connectivity to the Internet is paramount for any business. A surefire way to gauge this importance is to observe people's reactions when they are informed that the Wi-Fi will be down for a few hours. In such a context, businesses face a crucial decision: should they opt for wired connections or embrace robust Wi-Fi? To make an informed choice, it's essential to understand the benefits associated with both options.

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Why Routinely Patching Your Organization’s Software is Important

Technology is increasingly important for business, which is why when making decisions about what technology to use and how to use it, decision makers need all the information they can get. Since businesses today depend more on software than ever, it is extremely important that you know why it is so important to keep your business’ applications updated and patched. 

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It’s Probably Time to Consider a Change

Ask anyone that runs a business and they’ll tell you that it’s not one thing, it’s dozens of interconnected tasks that make up an efficiently functioning business. The smaller a business is, the more that the people that work in it need to do. This month, we wanted to discuss how even small investments in technology can make a massive difference in the way a business operates. 

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Four Tools Small Businesses Must Consider

Small businesses are increasingly dependent on technology. If your business is looking to invest its capital into operations, the following digital tools can go a long way toward helping you meet your short and long-term goals. 

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Advanced Cloud Platforms Can Improve Your Organizational Flexibility

The cloud computing landscape has witnessed remarkable advancements, offering businesses and individuals a wide array of advanced cloud options. These cutting-edge technologies have revolutionized the way we store, access, and process data, empowering organizations to achieve unparalleled scalability, flexibility, and cost-efficiency. This week, we will delve into some of the most prominent advanced cloud options available today, highlighting their key features and benefits.

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You Should Make a Strategic Investment in Your Business’ Technology

All small business owners are searching for ways to ensure their organization's long-term success. The truth is that it takes a dedication to building strategies that allows your business to get in the fast lane and stay there; and these strategies aren’t always easy to find. Let’s discuss how leaning into solid technology investment can help bring you closer to your goals. 

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Copilot AI Set to Make Microsoft 365 More Powerful

Artificial intelligence is becoming an integral technology for modern businesses, but you can’t just roll up to the AI store and get some AI. The machine learning algorithms that make up modern AI are integrated into the software that your business relies on. Microsoft, long known for being amongst the top business computing companies, has begun to integrate AI into their software. One place that most businesses will get first-hand experience with this technology is through their Microsoft 365 subscription. We will introduce you to Microsoft Copilot and what benefits it ultimately brings users. 

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5 Technology Pain Points You’ll Need to Confront

Business doesn’t always go the way you want it to, so many will turn to technology. Unfortunately, without the right strategies in place, organizations can run into problems integrating the right technology. This month, we take a look at some of the biggest IT pain points your business can face. 

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Four Practical Uses of Artificial Intelligence

In recent years, artificial intelligence (AI) has emerged as a powerful tool that can revolutionize small businesses. With its ability to analyze vast amounts of data and make intelligent decisions, AI has the potential to streamline operations, improve customer service, and drive growth. Let’s explore some practical applications of AI that can benefit small businesses and help them thrive in today's competitive landscape.

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The Pros and Cons of Gamifying Your Productivity

Productivity is the metric every business uses to determine the health of their business, how their employees are working, and how projects are being handled. Some organizations have found it helpful to gamify their productivity to incentivize efficient and thorough individual and team performance. Let’s take a look at gamification, why it is so effective as a strategy, and some of the pitfalls that it can cause. 

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Three Communications Tools Your Business Needs

In business, good communication is essential. If you do it right, you can streamline actions that can save your business a lot of money and build incredible efficiencies that can bring your vision to reality. Poor communication, on the other hand, can hinder a business’ ability to prosper. In order for your staff to be able to communicate effectively, they need the tools to do so. Here are three tools that most businesses should have in place to help drive business forward.

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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