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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Basic Marketing Technologies to Help You Bring in Business

We tend to focus a lot of our time on this blog talking about the technologies that businesses can (and usually should) use as a part of their operations. However, without clients or customers coming in, there’s only so much good that these technologies can do. That’s why we wanted to briefly touch on a few technologies that can help you attract more people to your business so that all the other IT solutions we recommend can live up to their potential.

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Using Windows PowerToys Might Give You the Edge You Need

Microsoft’s operating systems have been around for a long time, and since Windows 95, Microsoft has published free utilities that can help users make slight adjustments to their operating systems to suit their needs. Microsoft PowerToys are even available now, and we want to explore what they can do for your business, as well as how you can acquire them.

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VoIP Features Your Business Should Know About

Voice over Internet Protocol, also known as VoIP, has revolutionized the way businesses manage their communications through the use of telephony. Employees who were once tethered to their landlines or their physical locations can now break free of these constraints, and it’s all thanks to VoIP and cloud-based communication tools. Here are some of the best features of VoIP solutions for small businesses.

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Don’t Fall for These 3 Browser Myths

There is a lot of misinformation and misperceptions out there related to network security, especially where small businesses are concerned. In particular, browser security is one aspect where many individuals’ knowledge simply falls flat, and they buy into myths that put their data at risk. Let’s clear up some of these misconceptions so you can go about your day in a more secure way.

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Want Additional Windows Functions? Consider Microsoft PowerToys

Since the Windows 95 operating system, Microsoft has been separately publishing 15 free utilities to add significant capabilities intended to help a user make some small tweaks and adjustments in a relatively safe way, as compared to what would otherwise be necessary to make these changes. Microsoft PowerToys are still available today, so let’s discuss what some of them can do…and how you should go about getting these tools, if so you choose.

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Looking at AI’s Runaway Advancement

Artificial intelligence, or AI, is just one way of describing the concept of machine learning technologies. AI has grown considerably over the past couple of years, so much that automation as we know it today wouldn’t exist without it. Throw in some data-driven insights and you have a technology that has cemented itself for use in a business environment, but there are some concerns with how fast it is growing and evolving.

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Ask a Tech: How to Choose the Right Laptop to Buy

We spend a lot of time working with the technology that businesses rely on, including the laptop workstations used by just about everyone in many organizations today. As such, we wanted to share some of our insights so that you know what qualities you should look for when you’re ready to acquire some additional devices for your business.

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System Failure Is a Big Risk that Every Business Takes On

In today’s business, the more robust an IT network is the more risk there is of system failure. This comes down to what is known as Murphy’s Law, which states anything that can go wrong, will go wrong. That’s why when coming up with a defense strategy, you need to mix smart IT management decisions with overwhelming redundancy to have a chance. In this week’s blog, we will outline some of the most common reasons for system failure and why you need a data backup solution.

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Is AI an Existential Threat to Humanity? The Answer: Maybe

Artificial intelligence is a hot-button issue in today’s business technology landscape, and for good reason. It’s being implemented in various software tools and platforms with mixed results. There are some concerns over it, particularly in regard to intellectual property, but there are also major issues with it related to “the profound risks to society and humanity,” according to an open letter.

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It’s Important to Be Selective With Your Business’ VPN…Here’s Why

“I just wanted to take a second to thank the sponsor of this video, [insert VPN provider here], for supporting the channel!”

If you’ve been on YouTube in the past few years, this message likely sounds pretty familiar. Virtual private network providers have been taking advantage of the trend of influencer marketing to spread awareness of their largely obscure product—often, offering an enticing deal. While we have and will continue to promote the use of a VPN for business purposes, we wanted to clarify something here: these are not the VPNs we’re saying you should use.

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Don’t Let Your Old Technology Solutions Hold Your Company Back

Unfortunately, technology is just a tool. It can do so much for your business, but there are times when your technology is getting older and it stymies the amount that you can produce. This degradation can have a stark effect on your organizational productivity from downtime, cost, and more. Let’s look at how you can identify variables that tell when your technology has to be replaced.

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Should AI Development Be Stopped? Experts Say So

It seems that you can’t turn your head nowadays without seeing artificial intelligence being incorporated into some software or platform. However, many leaders in the technology space have expressed their concerns about—as they put it—the “profound risks to society and humanity” that AI poses, outlined in an open letter. 

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Is Antiquated Technology Hurting Your Business?

When your technology gets older it has a tendency to get less effective. This can be a major roadblock to organizational productivity, and have devastating effects on your business. These include major downtime events and overwhelming inefficiency. Let’s take a look at some ways that you know that it’s time to focus on reinvestment. 

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What Software Does Your Business Need?

Every business depends on some type of software, but some businesses seem to have an application for every single thing and it can be too much for employees or administrators to manage. So the question has to be asked: What is the right amount of software for your business? Today, we’ll discuss the types of software every business needs and how to determine what you need. 

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Custom Building Blocks Coming to Google Workspace, but Not for Everyone

Google continues to build its Workspace platform up with new and innovative tools that can help businesses be more successful and efficient. One such tool is a new solution being offered to select businesses using work or school platforms of Google Workspace: custom building blocks.

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Smartphones: What’s New for 2023

Each year, we take some time and take a look at the most interesting new smartphones that are being released. Over the past few years, fewer companies are making smartphones and throughout the whole industry, innovation has seemed to slow. Whether this is a result of rigid market dynamics, supply shortages, or the extraordinary costs it takes to manufacture and source components, it has taken some of the largest technology companies in the world—such as Amazon, LG, and HTC—out of the market and presented limited opportunities for other global technology leaders such as Microsoft, Sony, and Nokia. 

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Is Remote Work Really That Much Greener, In the Long Run?

One of the biggest arguments for remote work is that it poses environmental benefits, but how much truth is there to this statement? Today, we want to dive into the details and see if there is actually a solid benefit to working remotely—for the environment, at least. The answer might surprise you.

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Supply Chain Management and the Growing Need for Logistics

Small manufacturers and distributors operate under a whole separate set of conditions than their larger competitors. This is because they don’t have the available capital to have any noticeable inefficiencies, and if they do have some, they are going to definitely affect their ability to compete. One solution that these organizations can lean on is a logistics platform. 

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Tomorrow is Earth Day, But Here’s What Your Business Can Do Every Day

Sustainability is a hot topic nowadays, from how we conduct ourselves in our personal lives to how businesses go about their respective business. If this is something that you want to promote in your business, we figured that the day before Earth Day was as good a day as any to share some of the ways you can do so.

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Automation is Helping Build More Effective Businesses

It’s no secret that automation is one of the major trends that most businesses have tried to incorporate into their business plans, most with some middling success. The problem becomes that many businesses don’t really have a strategy for building out automated tools for their business, so they may not be able to take advantage of the benefits automation can bring. 

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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