Directive Analytics

Directive Blog

Directive Blogs

Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

How to Use Google Forms for Fun (and Profit!)

We’re all about proactive business technology support. That means we’re always on the lookout for tools that help you work smarter, not harder. 

Here’s a step-by-step guide to creating your first Google Form:

0 Comments
Continue reading

Opinion: AI Shouldn’t Replace Human Customer Support. Here’s Why

AI has revolutionized the way businesses operate, streamlining various tasks and changing how knowledge-based businesses function in record time. One of the ways that businesses are using AI is customer support, but how effective is it really? Is there any merit to maintaining the human element of your customer service, or said in a different way, what can human customer support offer that AI cannot?

0 Comments
Continue reading

The Key to Understanding How Bandwidth Works

The Internet is a staple in most offices around the world, and you’d be hard-pressed to find one that doesn’t rely on it in some fashion. A big part of seeing success with the Internet depends on your bandwidth, as well as your network’s capacity to reach the capabilities of your Internet service provider. Today, we want to break down what bandwidth is, as well as how you can make the most of your Internet package.

0 Comments
Continue reading

Don’t Listen to These Tech Myths

Reliable IT advice is hard to come by, especially for cybersecurity. Whether it's uninformed coworkers or fake online influencers with their guides and platforms, most advice you find these days is bound to be outdated, incorrect, or both. You don’t want to base your business’ security around security myths, so we’re here to bust them today and offer you some guidance you can trust.

0 Comments
Continue reading

Potential Legislation Could Require End-of-Life Disclosures for Consumer Tech

An expiration date helps to make sure you aren’t buying fast-turning foods at the grocery store, and now, the technology industry is making strides to establish a similar standard. A new industry report recommends new legislation pushing for End-of-Life (EoL) disclosure, which would, in theory, allow businesses and consumers alike to make more informed purchasing decisions. What does this mean for your business?

0 Comments
Continue reading

Turns Out, AI’s Information is Often Artificial, Too

It isn’t uncommon for many people to make up an answer that they feel seems plausible if asked something they don’t have an answer to. It happens all the time.

As it turns out, this is a tendency that artificial intelligence has inherited from us.

0 Comments
Continue reading

Technology that Can Help You Get a Handle on Your Supply Chain

Running a small business is no easy feat, especially when it comes to managing supply chains. You’ve got to keep track of suppliers, shipments, inventory, and customer demands—all without losing your mind. Luckily, technology is here to help. Let's break down some of the key tech tools that small businesses are using to make their supply chains smoother and more efficient.

0 Comments
Continue reading

Explaining the Data Broker Loophole

In recent years, there has been much debate about how companies collect, sell, and use personal data. Many businesses make extra money by selling data they collect about people. This might seem like a side effect of all the data we create online, but it can lead to some tricky problems. Today, we'll look at something called the "data-broker loophole," how it works, and what we can do about it.

0 Comments
Continue reading

3 Success Metrics for Your Business Technology

Your business’ data holds incredible potential for helping you improve operations, but only when it is leveraged properly. To this end, you have to identify specific metrics that you are working toward and establish how these metrics are helping you make strides forward. IT offers plenty of metrics to help you make better decisions about operational efficiency.

0 Comments
Continue reading

Artificial Intelligence is Only as Unbiased as Its Data

Over the past few years, artificial intelligence has become a bona fide buzzword amongst businesses of all sizes, with 97% of respondents to a Forbes survey seeing a potential benefit in some way, shape, or form. However, with it being integrated everywhere in our modern lives, it is important that we remember that AI is still a human invention, as such, it is vulnerable to our own implicit biases.

0 Comments
Continue reading

3 IT Metrics to Pay Attention To

Any business can benefit from data and use it to improve its operations. This is especially the case where information technology is involved. By collecting the right metrics, you can better evaluate your business IT’s performance and identify areas for improvement.

Let’s review what some of these metrics should be.

0 Comments
Continue reading

How to Tell Your IT is Performing as Expected

One of the most important considerations that a business that relies on technology needs to make is how efficiently its technology works. Let’s discuss some ways to measure this benchmark and ensure that it is optimized to meet your business needs.

0 Comments
Continue reading

The Problems that Cybercrime Can Pose for Business

Unfortunately for small businesses, cyberthreats aren't limited to large corporations and enterprises. Even small businesses and local shops face the constant risk of cyberattacks. Let's take a look into some concerning statistics regarding one of the fastest-growing cyberthreats.

0 Comments
Continue reading

What We Can All Learn from the VirusTotal Data Leak

In 2004, a service called VirusTotal was launched and swiftly became a popular antivirus and malware scanner to help detect threats in various files and URLs. It became popular enough that it was officially acquired by Google in 2012 and ultimately assimilated into Chronicle, a cloud-based security operations suite for enterprise businesses. Despite this impressive pedigree, however, we find ourselves able to look to VirusTotal as a sobering reminder of how fickle cybersecurity can be, with the service being the source of some limited data exposure.

0 Comments
Continue reading

Tip of the Week: Putting Google Alerts to Work for You

There are many ways that Google can be a hugely valuable resource for a business of any size. One way that you may not have thought of before: an automated insights collector.

Let’s talk about how you could be using Google Alerts to keep yourself up to speed on basically whatever you want.

0 Comments
Continue reading

Why Your IT Team Should Have Its Own Mission Statement

You’re probably familiar with the concept of a mission statement, particularly in terms of your business as a whole. Did you know, however, that you don’t need to stop there? You can—and we’d argue, should—establish more specific organizational missions for your different departments. Let’s consider how you can benefit from creating a mission for your IT team to uphold throughout its operations, and how you might go about doing so.

0 Comments
Continue reading

How Your Nonprofit Can Secure Grants for Your Technology Infrastructure

Nonprofits typically rely on the funding provided to them by grants in order to operate. Fortunately, there are many grants out there for the nonprofit to take advantage of, many based on the cause the nonprofit works towards and many intended to support the use of technology by these organizations. Let’s explore what makes IT so critical and impactful for the nonprofit, and where technology grants may be found.

0 Comments
Continue reading

Does Your IT Staff Have These Important Certifications?

Information technology is a constantly changing industry, with practices shifting all the time. As a result, anyone you have working on your company’s IT should be actively seeking out various certifications to confirm that they are keeping up on modern trends and standards. To help you accomplish this, we’ve put together a brief list of valuable IT certifications that your IT personnel—whether they’re in-house employees or outsourced professionals—should have.

0 Comments
Continue reading

The Metaverse Has Introduced a Complicated Question About Identity

Who are you? While it’s a question that’s been asked in all contexts with all levels of metaphysicality attached—from asking someone their name to prompting someone to follow a path of spiritual self-discovery—the growth of the metaverse once again urges us to ask it in a more literal way. When accessing a conglomeration of various services and platforms, how many identities will each user need to juggle?

0 Comments
Continue reading

What Exactly is Personally Identifiable Information?

It’s incredibly important to keep your personally identifiable information secure, but what exactly constitutes PII? Today we offer a definition and suggestions or strategies to help you keep your PII safe.

0 Comments
Continue reading

Recent News

Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

Understanding IT

Get the Knowledge You Need to Make IT Decisions

Technology is constantly evolving, and keeping up can feel overwhelming. Whether you want to understand cybersecurity threats, explore automation, or learn how regulations like PCI DSS impact your business, we’ve made it easy to access clear, straightforward insights on key IT topics.

Insights to Understanding IT

Contact Us

330 Pony Farm Road Suite #2
Oneonta, New York 13820

Mon to Fri 9:00am to 6:00pm

support@directive.com

(607) 433-2200