Directive Blogs

Nowadays, we’re all busy—especially at work. Collectively, our days are filled with improving our products and services, cultivating client relationships, and putting out fires left and right. Do you really have the mental bandwidth to commit to quibbling over whether or not your data is secure?

The fact of the matter is that cyberattacks of all kinds are a constant threat to everyone, and could very well take your business out of commission unless you do something about it. Let’s review some steps that will help reinforce your business’ security posture and better defend your data.

Cyberthreats are a constant, evolving risk. While robust cybersecurity measures are the first line of defense, they are not a silver bullet. This is where cyber insurance comes in—not as a replacement for security, but as a critical component of a comprehensive risk management strategy.

For small-to-medium-sized businesses (SMBs), the financial fallout from a data breach or cyberattack can be catastrophic, including legal fees, regulatory fines, and the devastating loss of revenue due to business interruption. Cyber insurance provides a financial safety net against these potential liabilities.

The truth is, fear is one of the most powerful tools hackers use because it works.

In this Micro Training, we’re going beyond just recognizing fear tactics—we’re going to teach you how to hack the attack.

While marketing may feel like a fiercely independent endeavor for every business, this is only half true. Sure, you may not want to promote one of your direct competitors… but why not work with another company, in a different industry, to meet both your goals?

This approach is almost a marketing cheat code, the rising tide that raises all ships. Let’s talk about why such partnerships are so valuable and how to take advantage of the marketing advantages for yourself.

AI has revolutionized the way businesses operate, streamlining various tasks and changing how knowledge-based businesses function in record time. One of the ways that businesses are using AI is customer support, but how effective is it really? Is there any merit to maintaining the human element of your customer service, or said in a different way, what can human customer support offer that AI cannot?