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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Do and Don'ts of Managing Your Passwords

Password security is a tricky part of running a business. After all, it’s not just dealing with your own password, but those of the many employees all throughout your organization. In times like this, it’s helpful to provide them with a list of how to make the best passwords possible. Here are a couple of examples for what to do, as well as what you shouldn’t do, when building a proper password.

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With Phishing Attacks Beating 2FA, You Need to Be Able to Spot Them

Unfortunately, one of the most effective defenses against phishing attacks has suddenly become a lot less dependable. This means that you and your users must be ready to catch these attempts instead. Here, we’ll review a few new attacks that can be included in a phishing attempt, and how you and your users can better identify them for yourselves.

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How to Leverage Parallelism to Up Your Productivity

As unfortunate as it is to hear, science has pretty definitely kyboshed the notion that multitasking works. However, while multitasking may not actually have any true benefits to productivity, this doesn’t mean that there aren’t any ways to accomplish more in less time. Today, we’ll give you a better option than multitasking, a process known as parallelism.

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Tip of the Week: Android Pie Tips and Tricks

There are over two billion active devices currently using Android. Most of them that have been purchased in the past year or so have come with, or have been subsequently updated to, Android 9.0 Pie. With the introduction of their newest mobile OS, Google has ensured that their software powers more mobile phones than any other software in the world. Today, we’ll take a look at some handy tips you can use to get the most out of your Android Pie experience.

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Tip of the Week: Creating Process Documentation

Businesses are driven by processes. More often than not, these processes are fairly definitive - do this, then do that, then do the other thing - and require a set order of operations. There also happen to be a lot of these processes, which makes it important that they are well-documented so you and your employees can refer to this documentation later. Here, we’ll offer a few tips on how to best document a task.

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3 Things You Can Do to Hold More Effective Meetings

Do you ever feel like your business’ meetings simply don’t go as planned? These are often the most dangerous kind of meetings, as employees who have better things to do may find that meetings aren’t a great way of using their time (or their skills) properly. If you are having meetings that just seem like a waste of time, it’s your responsibility to start thinking about how you can improve them. Here are a few tips:

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Tip of the Week: Improve Your Business Communications

For many businesses, communication is a major contributing factor to their success. Technology--when it’s properly implemented, anyway--can play a big part in keeping communication productive, but with certain solutions, it can be difficult to determine context. Here are some ways that you can help your employees be as clear and concise as possible with specific communication methods.

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Why Multitasking Doesn’t Work (and What to Do Instead)

In the business world, productivity is everything, which means that many will try to boost their productivity however they can. Many swear by multitasking, or the practice of juggling tasks to keep themselves fresh and productive. However, evidence shows they are mistaken. We’ll go into why, and offer a few more effective alternatives.

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3 Data Recovery Issues to Consider

Even with a data recovery strategy, you can’t expect all problems related to data continuity to be resolved simply by having a strategy in place. Take a moment to ask yourself if you have the right strategy for your business’ needs. Below you will find several considerations to keep in mind when planning your data backup system, as well as how to make it happen.

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Prioritize the Protection of Your Google Account

Chances are you have a Google account, whether it’s for business or personal use. It’s more accessible today than ever before and provides a solid way to gain access to several important features and accounts. Considering how much can be done with a Google account, users forget that they can put their security and personal data at risk. Here are some ways that your Google account is at risk, as well as what you can do to fix it.

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Why Your Google Account’s Security is So Important

These days, it seems that to have a computer is to have a Google account. If one isn’t used for professional purposes, it is used as a personalized solution - and no wonder. The convenience and accessibility of these accounts alone are compelling, even before one considers the versatility that this account brings with it. Unfortunately, these benefits can be quickly overshadowed by risk if a Google account’s security is overlooked, even if unintentionally.

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How to Use Video on Each Social Network

One of the biggest benefits to using social media in a marketing strategy is the fact that it gives you the opportunity to experiment with different kinds of content--like, for instance, video. Video is a very strong marketing tool to use, but the social media platform will have an influence over what kind of videos are most effective. Today, we’ll explore how to optimize your video strategy for the different social media channels.

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How to Optimize Your Marketing Choices Through A/B Testing

One of the best things about marketing is that it is a very fluid process, heavily informed by how an audience reacts and responds to an initiative. This means that it is very important that you identify what marketing choices will optimize your impact. The process of A/B testing can help with this.

Here, we’ll discuss A/B testing in the context of email marketing to set a familiar scene for our examples.

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During the Holidays, Cybersecurity Matters at Work and Home

We’re right in the thick of the holiday season, which means two things: one, there’s a lot of data being exchanged between businesses and consumers, and (on a related note) two: there’s ample opportunities for cybercrime, targeting business and consumer both. Whichever side of the coin you are on at any moment, you need to be aware of the risks, and how to mitigate them.

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Three Gifts for Your IT Resource

The holiday season is here, and the spirit of giving is in the air. Why not give the IT professional in your life a few things that they’ve been wishing for all year? Here, we’ve compiled a list of things you can give them, some of which will cost you (and your business) nothing.

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Here’s How Companies Struggle with IT Security

No business can be successful if it’s constantly suffering from data breaches. Therefore, you should take measures to mitigate the issues caused by these threats before they present themselves. Here are four of the biggest issues your business could face in the field of network security.

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Tip of the Week: Keyboard Shortcuts to Save You Time

Even the simplest tasks in the office can eat up a surprising amount of time over the span of a year. For example, did you know that switching from your keyboard to your mouse can consume up to eight full work days every year? By taking advantage of keyboard shortcuts, you can cut down on the amount of time wasted on these little tasks.

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Tip of the Week: You Better Test Your Backup

Data backup can be the difference between a business that fails and a business that succeeds. After all, if an organization suffers from a data loss incident so bad that it has to deploy its data backup, it wouldn’t be able to survive without it. With a data backup and disaster solution, you can ensure business continuity. But what does this kind of system need in order to succeed, and how can you make sure your organization benefits from a data backup system in place?

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What Could Possibly Be Wrong with Your Computer?

Slow computers are one of the small annoyances in an office that can implicate a much larger issue is hidden. The frustration stems from not being able to get anything done, whether it’s because the computer isn’t responding to your commands or it’s so slow that you can’t accomplish anything noteworthy in your day. Thankfully, you can take some steps to check the speed of your computer so as to take proper action when it’s not working at expected.

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Tip of the Week: Changing Your Network Profile

The Windows operating system has different settings for connecting to different networks. While this may seem like a minor detail, it actually can have considerable ramifications to your cybersecurity, not to mention that of your business. For this week’s tip, we’ll discuss how to use your network profile to stay secure, based on your situation.

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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