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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Google as the Technology Culture Curator

b2ap3_thumbnail_google_innovation_400.jpgGoogle is so entrenched in the culture of the planet that we no longer say, "Search for it", instead, we say, "Google it." Most of us use Google products on a daily basis that go beyond its search engine. From tablets and smartphones running Android, to Google's Chromebook running Chrome OS, Google is directly competing with Microsoft and Apple for the world's business and affection.

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Another Year, Another Smartphone

b2ap3_thumbnail_ayas400.jpg2013 might go down in history as the bridge year between high-end handheld electronics and wearable gadgets that offer enhanced flexibility and access, but for now, the best electronics for communication, collaboration, and convenience are the handheld computers that we've learned to lean on. Below are some of the top smartphone options on the market.

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Your Guide to High-Tech Holiday Goodies

b2ap3_thumbnail_techgift400.jpgIt's time once again for holiday shopping, and you've got a plethora of technology choices before you. With so many options, it's easy to get confused and grab the first thing you come across. To help you avoid the stress of shopping for technology this holiday season, we've prepared for you this guide so you can be sure that you're purchasing the best item for people on your list.

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Is Augmented Reality the Future of Marketing?

b2ap3_thumbnail_arstorm400.jpgConcocting a comprehensive and concise marketing strategy is extremely important for any small business. Across the board, the average company uses between 8%-to-15% of their gross revenue to reinvest into marketing themselves. When you consider how large of a percentage of an organization's workable capital that really is, you'll begin to understand why companies are trying to find a solutions to cut their marketing costs. They need not look any further than the palm of their hand to find that very solution.

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The 50 Year History of Our Industry

b2ap3_thumbnail_msphist400.jpgWorking in the IT industry means embracing change and the latest technology trends. Doing the same thing day-in and day-out is a luxury we don't have, and frankly, sounds kind of boring. Since computers were first invented, there's been a need to service them. Here's a look at how the IT service industry has changed over the past 50 years.

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Amazon Suggests Drone Deliveries Not Far Off

b2ap3_thumbnail_adrone400.jpgDo you ever feel like you're living in the future? With all the technological advancements designed and manufactured to entertain us or make our lives easier, we don't often take a minute to realize how much the world has changed in a very short period of time.

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Is Square Cash the Future of Digital Payment?

b2ap3_thumbnail_squarecash400.jpgBy now the vast majority of people have settled into using the Internet as a 24-hour shopping center, where almost anything imaginable can be purchased and shipped right to your door. From goods to services, everything under the sun has a digital price tag. While most of us have used a credit card to buy something online, many of us have alternatively chosen a more secure option, especially when closing deals with individuals on online auction sites like eBay. That option has traditionally been PayPal, which in many ways, has helped to revolutionize the way people transfer money. In fact, PayPal has been so successful, and essential to eBay's success, that eBay bought the company in 2002.

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Why You Should Care About the New iPad Air

b2ap3_thumbnail_ipadair400.jpgApple is at it again. After record breaking sales of the new iPhone 5s, Apple announced a new product line with confidence. CEO Tim Cooke and his staff recently launched new MacBook models, the Mac Pro workstation, a new OS, a new iPad mini model, and the most anticipated highlight; the new iPad Air.

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7 Tech Assets You Need to Succeed

b2ap3_thumbnail_list400.jpgAs a small business, your goal should not only be to survive, but to thrive. Many times, small businesses try to cut costs by not purchasing essential equipment and services. Unfortunately, because of its cost, technology ends up on the backburner of the priority list. Don't cut corners. Here are seven tech assets you need to invest in.

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How Restarting Your Computer Magically Fixes Everything

b2ap3_thumbnail_restart400.jpgWhen experiencing a computer problem, what is the first thing you do to troubleshoot it? If you are an experienced PC user, then you will try turning your machine on and off again. Your computer's restart button can feel like a magic wand that takes care of any issue, but do you know how this fix-it wizardry works?

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4 Ways Increased Tablet Sales Are Changing Business

b2ap3_thumbnail_tab400.jpgAccording to a new study from the International Data Corporation, tablets are expected to outsell PCs for the first time in the fourth quarter of 2014. While mobile device sales have been trending this way for years, this is the first time the mighty PC will be dethroned by a gadget. What does this mean for your business?

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What’s Up with Google Glass?

b2ap3_thumbnail_glass400.jpgEvery once ina while, a radical piece of technology is introduced to the market that has the potential to change everything. Over the last half century alone, digital music, cell phones, GPS technology, PCs, and much more hit the market and changed the way technology is incorporated into our daily lives and workplaces. Is Google Glass the next revolutionary gadget?

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A Fax Machine Can Hinder Productivity

b2ap3_thumbnail_fserv400.jpgFirst introduced by Xerox back in the 1964, the fax machine, or Long Distance Xerography as it was called then, was the hottest office productivity tool of its day. This new technology saved workers from having to send documents via mail, which dramatically improved office communications. Nearly fifty years later, and the fax machine has become a hindrance to office productivity.

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What Does a Fully Realized BYOD Environment Look Like?

b2ap3_thumbnail_bywowd400.jpgThe growing popularity of employees bringing in their own devices into the workplace (BYOD) is challenging the traditional model of IT for businesses. Many companies are embracing BYOD and adapting their IT networks accordingly. With the way things are trending, it's important to ask yourself where all of this is heading, and consider what a fully realized BYOD environment will look like.

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4 Tips to Build a Network Jigsaw Puzzle

b2ap3_thumbnail_puzman400.jpgYour IT infrastructure is a lot like a puzzle. There are many pieces of technology that connect to form one big solution. If just one piece of the puzzle is missing, then the picture is incomplete and the solution will not work properly. Good thing we're great at piecing together IT puzzles!

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Power Up with the TYLT Energi+ Backpack

b2ap3_thumbnail_backpack400.jpgThe latest technology trend is wearable gadgets. Devices like smart watches and Google Glass are worn for easy transportation, but most wearable tech users will not use their smart watch as their main device; instead it will complement their laptop, tablet, smartphone, and other non-wearable technology. The TYLT Energi+ backpack is a solution that lets you wear all of your devices.

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The Environmental Impact of Your Mobile Device

b2ap3_thumbnail_nrg400.jpgWhat's the difference between an iPhone and a refrigerator? You can probably list off a dozen without even trying because they are both designed for two very different purposes, that is, until Apple makes an app to cool your food. Although, there is one thing they both have in common: Energy consumption.

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4 Tips to Avoid Network Cable Spaghetti

b2ap3_thumbnail_cables400.jpgThere's good spaghetti, and then there's bad spaghetti. Everybody loves a big plate of spaghetti, and everybody hates when network wiring becomes so tangled that it looks like spaghetti. Preventing your network from being confused with spaghetti takes careful planning and maintenance. Here are four cabling best practices that will prevent bad spaghetti.

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5 BYOD Worst Case Scenarios You Need to Plan For

b2ap3_thumbnail_byodude400.jpgAs the mobile device market is booming, more employees are bringing in their own device to work (BYOD). Advantages to BYOD include a workforce that's mobile, increased employee satisfaction, and more; but using personal devices comes with risks, and business owners must consider these risks before allowing BYOD in their office.

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3D Printing: The Alpha Version Replicator

b2ap3_thumbnail_3d400.jpgHave you ever wondered what it would be like to simply tell a computer what you wanted to eat, and within a couple minutes have your favorite dish displayed before you? Or what if you needed a new kidney or heart and didn't have to be put on a waiting list? This technology isn't that far off with all the experiments and advancements in 3D printing!

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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