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Directive has been serving the Oneonta area since 1993, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Leaning on AI Isn’t Always the Answer

Artificial Intelligence is one of the most disruptive and innovative technologies that has come down the line in a decade. It can do things in minutes that would take people hours or days. It will only get more sophisticated from here. Unfortunately for business owners, the use of AI can mean that sometimes you lose sight of just how valuable your human employees are. This month, we take a look at why human employees can be an important part of keeping your automated tools in check. 

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How Your Business Must Conduct Business with the Internet of Things

With so many devices connecting to the Internet, it’s natural that a term would emerge for devices that don’t typically have Internet connection, but nowadays do anyway: the Internet of Things. Businesses can leverage the IoT to take advantage of incredible benefits, but these devices come with an inherent security risk. Why does the IoT matter for businesses, and what can you do to keep your organization secure?

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Looking at the Future of Social Media

Unless you’ve been living off the land in the wilderness for the past couple of decades, you’ve heard of Facebook, Twitter (now X), and Instagram. Most people have some type of social media presence on one or all of these platforms (or at least on LinkedIn, TikTok, or YouTube). Many businesses once used or currently use these platforms as a part of their marketing efforts, and despite being billion-dollar companies, there are some serious concerns about the viability of these platforms going forward. In this week’s blog, we will discuss some of the problems people are having with these established social media platforms and how alternatives might just be the future of social media.

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The Pros and Cons of Current AI Tools

Using AI is all the rage these days. Seemingly every opportunity software developers have to add some type of AI or machine learning technology into their offerings is being taken; not only for the benefits that it gives their customers, but also for the marketing clout it immediately provides. This month, we thought we’d go into some of the ways AI is helping create more dynamic software and if it really provides end user value or if it’s kind of a red herring used by developers to position their products better in a more competitive market.

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Your Cool New Gadgets Could Make Problems for Your Personal Data

So you got a new computer for a holiday gift. That’s great! We’re excited that you’re excited. But you also need to consider how you are going to dispose of your old device and how to do so in a safe way. Today, we want to discuss how you can safely discard, or potentially even reuse, your old device so you don’t put your data at risk.

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Five Ways to Innovate Your Small Business

In business, innovation and productivity go hand-in-hand. When you think outside the box, you open up new ways to get things done faster, smarter, and more effectively. In this month’s newsletter, we thought we’d discuss five innovative strategies to help your business reach new levels of productivity.

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How to Carry Out a Technology Needs Assessment

Business technology can sometimes seem like a hedonic treadmill: you maintain a baseline level of operation with your IT, but it will inevitably fail, leaving you in the tough situation of having to replace it. Today, we want to help you get ahead of the curve a bit with a technology needs assessment. We’ll discuss the benefits of a needs assessment, as well as what it focuses on both now and in the future.

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Planning Your Tech Spending for the New Year

A new year is a great chance to look at what your business is doing well and where it can get better. Your technology is one area where there’s usually room for improvement. If you’re thinking about adding new tech this year, here are four questions to help make it a success.

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Explaining Bandwidth and How It Affects Your Business

The Internet is right along with electricity as a completely essential part of doing business. Today, we take a look at the central metric of Internet usage: Bandwidth.

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What the Internet of Things Can Do for Businesses in 2025

The new year is generally associated with fresh starts and new opportunities. One opportunity that will continue to demonstrate and expand upon what it can do for businesses is the Internet of Things, also known as the IoT.

Let’s take a few moments to break down what the IoT is and—more importantly—what it can help you and your organization accomplish throughout 2025 and beyond.

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How to Get Santa (and His Elves) the Letters They Need

While we all know how much magic the workshops up at the North Pole rely on to produce presents for the good children of the world, we have it on good authority that they also rely on quite a bit of technology. For instance, there are a lot of letters that need to be sorted and read before Santa’s big ride. Let’s read up on what our partners up north frequently deal with in their critical operations.

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Three Great Last-Minute Gifts for the Technology Lover in Your Life

With Christmas a couple of days away, most of us are either wrapping up our shopping or wrapping up the presents we’ve already purchased. If you are looking for a last-minute gift to give the tech lover in your life, here are three that we found really cool.

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Is Unregulated AI Development Starting a “Race to the Bottom”?

Artificial intelligence is the latest IT buzzword that everyone seems to focus on and it’s because it is a big deal. Advances in computing have created an environment where developers can create software that effectively learns. Unfortunately, due to the nature of AI regulation; or, the complete lack of it, there are some who are concerned that the technology—which could be a revolutionary tool for the improvement of human societies—is being degraded.

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The Database Management System is Essential to Modern Computing

Have you ever searched for something on Google, played a game that remembers your high scores, or checked your Instagram messages? These apps feel smooth and efficient thanks to something called a Database Management System (DBMS) working quietly in the background. In this month’s newsletter, we’ll explore what a DBMS is, how it works, and why it’s essential for creating a seamless user experience.

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5 Computer Issues a Pro Knows Too Well

Computer problems can be super frustrating, especially when they slow you down while working. Many times, it is something that can be fixed quickly, but then there are issues that an experienced IT professional has to address. Let’s take a look at some of the most common computer problems professionals run into.

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The Dark Side of AI

Artificial intelligence, or AI, has upended the way that we discuss technology in business, society, and individual everyday life. While we mostly focus on the benefits of the technology, there are many downsides to consider as well. That’s what we’d like to discuss today; how AI has a dark side to it that potentially requires regulation.

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Even the NSA Recommends Rebooting Your Devices, But Not for the Reason You Suspect

Rebooting your device presents several benefits. If you ever experience an issue with your device, rebooting it will likely improve it. Heck, even the National Security Agency (NSA) recommends you do this… but why?

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3 Downtime-Causing Issues You’ll Want to Nip in the Bud

Downtime can be lethal to businesses, not only because too much can lead to failure, but it can easily waste a lot of your team’s time as everyone shifts gears to find a solution. This is why is it best to avoid it as often as possible.

That’s why we’re discussing three of the most prevalent causes of downtime, and what you can do to prevent them.

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Is Your Smartphone Smart Enough?

For the longest time, smartphone manufacturers looked to develop devices that came with unique features in all different manners of form factors. Nowadays, however, there are very few phone manufacturers and those that are left have pretty much decided, for now, what the smartphone would look like. Even the ones that fold in half look and function pretty much the same. In this week’s blog, we will take a look at the declining innovation in the smartphone market and why it may not be a bad thing.

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The United Nations is Taking Steps to Manage Artificial Intelligence

One of the many tasks undertaken by the United Nations is to protect human rights around the globe while also working to create more sustainable and climate-friendly development. As such, the UN has recently taken a healthy interest in the development of artificial intelligence, hoping to develop guidelines that allow us to get the most value out of AI without creating more significant problems.

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Our business began its journey with the purchase of a personal computer back in 1992. This purchase ignited a passion with Chris Chase, our CEO, and there was no stopping its momentum. Less than one year later, he had his first IT support client (and...

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